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E28: Innovate, Engage & Retain: Noise's Tale of Tech & Community
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Ever wondered how Noise, the trendsetting wearables brand, captures the hearts of 7 million active app users? It's not just about numbers – they're all about personalized experiences! Dive into their world, where data-driven strategies meet exciting customer journeys, designed for different life stages. Listen in to find out how they are engaging customers and retaining them in style.
- (01:04) - Gaurav's 15 Years As A Marketer Across Digital Companies
- (03:29) - Where Tech Meets Emotion, A Brand's Journey Unveiled
- (08:32) - Catch Them Young, Carry Them For Life
- (14:31) - The Role of Gamification in Post-Purchase Engagement
- (17:18) - How Noise Tailors User Experiences for Maximum Impact
- (21:20) - The Human Motive: Making Fitness Gamification Meaningful and Authentic
- (24:58) - Cohortization and Segmentation: The Key to Tailoring Vertical Experiences in Health Tech
- (29:32) - Health Tech: Engagement, Monetization, Personalization
- (34:32) - The Power of Tactical Triggers
- (41:01) - Strategic Priorities: Navigating Bandwidth Crunch in the World of Wearables
- (43:55) - Data-Driven Narratives: Unraveling Insights from the Yahoo
- (47:28) - Driving Decisions: The Data-Driven Journey in the Automotive Industry
- (51:26) - Which Metrics Does Noise Care About The Most?
- (52:52) - Gaurav's Inspiration & Growth Mindset
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