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E22: Digital Chic: TCNS Clothing Tailoring Trends for Today's Woman
Manage episode 404589875 series 3555870
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Ever wondered how W (by TCNS Clothing), a loved brand that had deep roots in offline shopping experiences for over two decades, managed to navigate the digital landscape when COVID shook up the industry? Tune in to this episode as we're diving deep into their strategy of capturing data, upping their Average Order Value, and winning repeat customers with data, intuition & research.
- (01:26) - From Chemical Biology to Digital Marketing: Manasi’s Journey
- (07:11) - COVID Learnings for Marketers: Balancing Offline-Online Fashion Retail
- (12:00) - Online Trust & the Retail Experience in India's Fashion Landscape
- (13:50) - TCNS' 22-Year Journey: Segmentation and Insights for W Fashion Brand
- (17:13) - Trends, Intuition, and Ever-Evolving Preferences in Women's Fashion
- (19:04) - Dynamic Communication: TCNS' Strategies for W and Aurelia Brands
- (21:59) - Smart Customer Data Capture and Interaction: Leveraging WhatsApp
- (25:35) - The Anatomy of Exciting Loyalty Programs
- (28:16) - Personalization and Experiential Changes on Your Website
- (32:56) - Expanding AOV: Leveraging New Categories and Marketplaces for Growth
- (38:42) - TCNS Clothing's Growth: Loyalty, Value, and Marketplace Dynamics
- (42:51) - Trendsetting Online Exclusives: Elevating Return Users and KPIs in Fashion
- (46:04) - Crafting Funnels, Personas, and Winning Collections with Data
- (50:18) - TCNS Clothing: Advancing Data, User Engagement, and Retention Maturity
- (54:45) - Navigating Growth in a Competitive Fashion Retail Landscape
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