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How Anthropologie is Marketing to the Next Generation of Consumers

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Manage episode 404662758 series 1207407
Content provided by Ambrose Crenshaw and Total Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ambrose Crenshaw and Total Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 442 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Elizabeth Preis, global chief marketing officer at Anthropologie, a unique, full-style lifestyle brand in the URBN brands portfolio. Listen in as Preis discusses the evolution of Anthropologie's marketing approach over the past few years (0:55), customer overlap between the brand's physical and digital channels…
  continue reading

65 episodes

Artwork
iconShare
 
Manage episode 404662758 series 1207407
Content provided by Ambrose Crenshaw and Total Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ambrose Crenshaw and Total Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 442 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Elizabeth Preis, global chief marketing officer at Anthropologie, a unique, full-style lifestyle brand in the URBN brands portfolio. Listen in as Preis discusses the evolution of Anthropologie's marketing approach over the past few years (0:55), customer overlap between the brand's physical and digital channels…
  continue reading

65 episodes

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