Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Is YouTube Headed for a Paywall?
Manage episode 404770874 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Next in Media spoke to creator economy expert Jim Louderback about his theory regarding the growth of YouTube subscriptions. Jim also discussed the growing creators-launching-brands trend, and the problems at Twitch.
Takeaways
• YouTube is likely moving towards a subscription model to generate more revenue, similar to other media platforms.
• Creators are finding success in monetizing their content through shared subscription revenue rather than relying solely on advertising.
• TikTok is facing challenges in appealing to older demographics and ensuring a safe environment for children.
• Traditional media companies should consider the changing consumption habits of younger audiences and explore new formats and platforms.
• Creators have a unique connection with their audience that traditional media and brands should understand and leverage.
Chapters
00:00 - Introduction and Background
01:22 - YouTube's Subscription Model
04:11 - Challenges of Transitioning to a Subscription Model
05:27 - The Potential of Windowing Content
06:31 - The Rise and Fall of Vessel
07:35 - The Role of Brands in the Creator Economy
09:46 - Brands' Allocation of Resources
10:43 - Trends and Challenges in TikTok
13:05 - Competition from TikTok Copycats
15:52 - Challenges at Twitch
23:33 - The Potential of Creators Forming Their Own Network
26:49 - The Unique Connection Between Creators and Their Audience
Guest: Jim Louderback
Host: Mike Shields
Produced by: Fresh Take
183 episodes
Share
Manage episode 404770874 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Next in Media spoke to creator economy expert Jim Louderback about his theory regarding the growth of YouTube subscriptions. Jim also discussed the growing creators-launching-brands trend, and the problems at Twitch.
Takeaways
• YouTube is likely moving towards a subscription model to generate more revenue, similar to other media platforms.
• Creators are finding success in monetizing their content through shared subscription revenue rather than relying solely on advertising.
• TikTok is facing challenges in appealing to older demographics and ensuring a safe environment for children.
• Traditional media companies should consider the changing consumption habits of younger audiences and explore new formats and platforms.
• Creators have a unique connection with their audience that traditional media and brands should understand and leverage.
Chapters
00:00 - Introduction and Background
01:22 - YouTube's Subscription Model
04:11 - Challenges of Transitioning to a Subscription Model
05:27 - The Potential of Windowing Content
06:31 - The Rise and Fall of Vessel
07:35 - The Role of Brands in the Creator Economy
09:46 - Brands' Allocation of Resources
10:43 - Trends and Challenges in TikTok
13:05 - Competition from TikTok Copycats
15:52 - Challenges at Twitch
23:33 - The Potential of Creators Forming Their Own Network
26:49 - The Unique Connection Between Creators and Their Audience
Guest: Jim Louderback
Host: Mike Shields
Produced by: Fresh Take
183 episodes
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Similar to Next in Media
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
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