Best Shield Strategic Podcasts (2024)

1
How the pandemic accelerated Uber's advertising plans 25:11

3h ago25:11

25:11

Next in Media spoke with Megan Ramm Global Director, Head of CPG Partnerships at Uber about how the ride share app has looked to turn Uber Eats into the next great ad platform. Ramm also talked about the tradeoffs inherent in building versus buying ad tech, and how Uber is looking to play both sides of the performance vs. branding markets. Takeaway…

1
Unleashing the Power of Strategic Intercession 18:50

5d ago18:50

18:50

Join host Melanie Boudreau as she introduces the powerful concept of strategic intercession and shares foundational techniques to enhance your prayer life. The basics of strategic intercession and its importance for Christian leaders How to differentiate between contemplative prayer, petitioning prayer, and strategic intercession The power of agree…

1
U of Digital's Shiv Gupta on the Trade Desk's marketing prowess, Disney's embrace of ad tech, and why the cookie delay has everyone in limbo 27:51

4d ago27:51

27:51

Next in Media spoke with U of Digital Founder Shiv Gupta about the Trade Desk's recent ranking of the top 100 publishers, why he thinks Nextflix has moved too slowly into advertising, and whether ad tech is really contracting. Takeaways • Salespeople in the digital advertising industry often struggle to contextualize their products within the large…

1
Wny many brands are still too skittish about social medial 31:36

3d ago31:36

31:36

Next in Media spoke to Jason Mitchell, Founder and CEO of social media agency Movement Strategy about why his team is constantly pushing brands to put their own social media output at the center of their strategies. Mitchell also gave his take on which platforms are up and down of late, and whether brands need a plan B for a possible TikTok ban. Ta…

1
What the growth of Roblox says about the future of media and advertising 29:35

22d ago29:35

29:35

Next in Media spoke with Ashley McCollum, Head of Immersive Media Solutions at Roblox about the company's recent push into ad tech, and why brands need to get to know creators on the platform. McCollum also talked about some recent success stories among brands building immersive experiences via Roblox, and what a generation raised in these environm…

1
Why the Paris Games - and Patrick Mahomes - May Put Peacock into a New Stratosphere 27:46

21d ago27:46

27:46

Next in Media spoke with Alison Levin, President, Advertising and Partnerships at NBCUniversal, about how the company is opening up the Olympics to a whole new crop of advertisers while trying to cater to Gen Z's viewing habits. Levin also talked about TV's attribution challenge and whether this is the year of "T-Commerce." Takeaways • Brands are l…

1
How brands are using TikTok to create new products, including Chipotle menu items 30:33

1M ago30:33

30:33

Next in Media spoke with Tim Natividad, US Head of Enterprise Sales at TikTok, about how the company is trying to vie for traditional TV dollars - while also helping brands embrace a whole new form of marketing on what he calls a "participation engine.' Guest: Tim Natividad Host: Mike Shields Sponsored by: Epsilon Produced by: Fresh Take…

1
How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton 23:57

1M ago23:57

23:57

Next in Media spoke with Melanie Brown, head of advanced TV at Tubi, about the company's unique origin story, and how the company is looking to lead a wider crop of brands to embrace CTV. Brown also provided a reality check on CTV's ad targeting capabilities at the moment, and gave her unique take on the future of media buying and measurement. Gues…

1
The IAB Thinks the FTC Hates Ads 37:41

2M ago37:41

37:41

Next in Media spoke with Lartease Tiffith, Executive Vice President, Public Policy at the IAB about why we haven't seen more action resulting from the various state privacy laws, and whether the FTC has it in for digital ads in general. Plus, what happens to regulation if Trump comes back? Guest: Lartease Tiffith Host: Mike Shields Sponsored by: Ep…

1
The Latest on Google Privacy Sandbox From Inside the Publishing Trenches 30:22

2M ago30:22

30:22

Next in Media spoke with Amanda Martin, SVP, Monetization & Business Strategy at Mediavine, about whether small to mid sized publishers are feeling the effects of cookies going away, and if they've gravitated to any viable solutions. Martin also gave an update on Google's Privacy Sandbox initiative, and why it's so complex and challenging for the i…

1
Is gaming finally ready for an advertising explosion? 35:47

2M ago35:47

35:47

Next in Media spoke with Amanda Rubin, EVP, Brand Solutions at Enthusiast Gaming, about some of the obstacles holding back gaming from becoming the next great ad medium. Rubin also helped break down the state of eSports, the difference between athletes and influencers, and whether big game publishers will ever care about advertising. Guest: Amanda …

1
Trying to move ad spending past DEI box checking 36:17

2M ago36:17

36:17

Next in Media spoke with Fernando Romero SVP, U.S. Digital Ad Sales at TelevisaUnivision about the company's efforts to push marketers out of viewing the Latino community as a separate silo, and its quest to ensure that measurement companies count this audience accurately. Guest: Fernando Romero Host: Mike Shields Sponsored by: Epsilon Produced by:…

1
Why social shopping might finally be ready to break out in the US 35:10

2M ago35:10

35:10

Next in Media spoke with Nicole Rechtszaid, co-founder and CEO of Ghost Agency and her colleage Jeremiah Neil, who serves as the company's Creator Success Manager about the prospects of TikTok Shopping, and whether the platform can really become the next Amazon. Rechtszaid and Neil also talked how brands can work with creators who specialize in tur…

1
What is TV made for? 30:50

3M ago30:50

30:50

Next in Media spoke to Lisa Herdman SVP, Executive Director National Video Investment & Marketplace Intelligence at RPA about the push to make TV advertising more data driven, and whether that could - or should - cause brands to rethink the medium's very purpose. Takeaways • The adoption of data-driven targeting and measurement in TV is making prog…

1
How Retail Media took over the ad business seemingly overnight 36:18

3M ago36:18

36:18

Next in Media spoke with Dave Peterson. general manager, global head of retail media at Epsilon, about his experience building out Target's retail media business, why the industry desperately needs standards and consolidation, and why he's bullish on CTV shopping. Takeaways • Retail media is a growing industry that has its origins in the early 2010…

1
So you've been pretending to understand AI 38:39

3M ago38:39

38:39

Next in Media talked with Cognitiv CEO Jeremy Fain about what ad industry execs really need to understand about the difference between LLMs and Deep Learning and Computer Vision -and how all this stuff is actually going to shake up advertising - or not. Takeaways • Deep learning is a powerful tool in performance advertising, allowing for more effic…

1
Is YouTube Headed for a Paywall? 28:33

3M ago28:33

28:33

Next in Media spoke to creator economy expert Jim Louderback about his theory regarding the growth of YouTube subscriptions. Jim also discussed the growing creators-launching-brands trend, and the problems at Twitch. Takeaways • YouTube is likely moving towards a subscription model to generate more revenue, similar to other media platforms. • Creat…

1
"We're going to be talking about real outcomes, not cookie-based outcomes." 27:40

4M ago27:40

27:40

Next in Media spoke with Kelly Metz, Chief Investment Officer, OMD USA about why she's not shedding a tear for third party cookies, whether the currency wars are dying, and the different between YouTube and TikTok when it comes to grabbing TV budgets. Guest: Kelly Metz Host: Mike Shields Sponsored by: Publica Produced by: Fresh Take…

1
Live from the Kochava Summit, its Next in Media 35:23

4M ago35:23

35:23

Mike Shields sat down with Kochava CEO Charles Manning to talk about how the mobile marketing world sees the end of cookies after having gone through Apple's ID changes a few years ago - and why mobile ad companies have any business moving into CTV. Guest: Charles Manning Host: Mike Shields Sponsored by: Publica Produced by: Fresh Take…

1
What happens when an election year happens during a Cookiepocolypse 27:14

4M ago27:14

27:14

Next in Media talked with Ryan Meerstein, Managing Partner at Targeted Victory, about the state of digital advertising for the 2024 election. Ryan talked about why his job is harder than ever, in a post cookie, post Cambridge Analytica, disinformation heavy world - and why candidates plan to ramp up spending regardless. Guest: Ryan Meerstein Host: …

1
Why there is no one like Mr. Beast 27:47

4M ago27:47

27:47

Next in Media spoke to Ben Mathews, general partner at Night Ventures, about creators like Mr. Beast becoming product marketing moguls, where investors are looking to spend in the creator economy, the latest on TikTok and ongoing woes at Twitch. He highlights the shift in funding and customer acquisition strategies, with a focus on talent-led busin…

1
The Week in Review 23:50

5M ago23:50

23:50

Mike & Ari talk Google earnings, Sandbox, and whether anyone cares about Tech and Congress. They also express concerns about the future of advertising and the impact of privacy changes. The conversation touches on Google's earnings and the success of YouTube. They discuss the congressional testimony and its limited impact on advertisers. The conver…

1
How one news brand is thriving amidst a digital publishing meltdown 31:25

5M ago31:25

31:25

Next in Media spoke to Tim Huelskamp, founder and CEO of 1440 Media, about how the company built a media business of 3 million plus daily readers by focusing on non partisan news and treating a newsletter like a direct to consumer brand. Tim discusses the history and mission of the daily email newsletter. He explains how 1440 aims to provide compre…

1
Week in Review with Mike & Ari 21:45

5M ago21:45

21:45

We touch on Netflix, the Currency Wars, Amazon Prime ads, and the bloodbath in digital media. In this episode, Mike and Ari discuss the recent challenges faced by the digital media and journalism industry, including layoffs and declining ad revenue. They explore the impact of social and search platforms on journalism and the rise of AI-generated co…

1
Ok seriously, what in god's name is Google's Privacy Sandbox? 28:36

5M ago28:36

28:36

Next in Media sat down with Google's Senior Director of Product Management Victor Wong to break down what is really going on now that cookies are going away, while trying to help make sense of this vitally important new digital ad targeting initiative. Wong discusses the journey towards improving privacy on the web and the development of the Privac…

1
Mike and Ari talk Google Layoffs, The Sandbox, Peacock's big moment, and CES Chicken 22:52

5M ago22:52

22:52

Mike and Ari discuss various topics including Peacock's streaming of NFL games, Google's layoffs and the shift to automation, the challenges of implementing clean rooms, and the future of trade shows like CES. They also touch on the importance of technical execution in streaming, the decline of linear TV, and the rise of sports streaming and advert…

1
Fortnite and Roblox for (Ad) Dummies 38:54

5M ago38:54

38:54

Next in Media spoke to Dylan Collins, former executive at Epic Games, about the evolution of gaming over the past decade, and what brands and media companies need to understand about Gen Z and Gen Alpha's love of social, UGC gaming platforms like Fortnite and Roblox. Guest: Dylan Collins Host: Mike Shields Sponsored by: Kochava Sponsored by: Public…

1
Why 2024 Should Be a Great Year For Advertising - But Not for Everyone 25:38

5M ago25:38

25:38

Next in Media spoke with Brian Wieser, who runs the substack/ad consultancy Madison and Wall, about the state of the ad market, which is promising strong - but far from universal growth. One sector that needs to change its philosophy and products, says Wieser, is TV, which risks getting left behind by the tech platforms and retail media. Guest: Bri…

1
Ari and Mike kill The Messenger 20:59

6M ago20:59

20:59

Next in Media's new Week In Review show features Ari Paparo and Mike breaking down the biggest stories in media and advertising this week, including the debacle that is The Messenger and the worst case scenario for cookies. Takeaways The failure of The Messenger highlights the challenges faced by digital media companies in the current landscape. Ma…

1
Ep 114: Trials and Triumphs in Strategic Real Estate Investment 31:37

5M ago31:37

31:37

After a brief departure from the mic, I've returned to usher in an era of steadfast commitment, both personally and within our wealth-building community. This week on the Think Generation of Wealth Podcast, we're cracking open the playbook of persistence as I reveal the trials and triumphs of a land flip adventure in the rugged terrains of North Ca…

1
Adweek's Catherine Perloff on the biggest ad tech stories of 2023 - and what she's watching in 2024 32:08

6M ago32:08

32:08

Next in Media spoke with Catherine Perloff, platforms reporter at Adweek, about the biggest stories of 2023 in media and advertising, why programmatic can't seem to shake its reputation for opacity, and whether brands are truly ready for all of the big changes on the horizon in 2024. Takeaways Transparency remains a significant issue in ad tech, pa…

1
Hasbro's CMO on the state of kids media in 2024 29:47

6M ago29:47

29:47

Next in Media talked with Jason Bunge, CMO of Hasbro, on why there are more options than ever to advertise to kids, and why the kids landscape is also more challenging and uncertain to navigate. Guest: Jason Bunge Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take Takeaways The landscape of kids media and marketing …

1
How to build a major ad business inside a retailer like Albertsons 31:09

6M ago31:09

31:09

Next in Media spoke with Evan Hovorka, VP Product and Innovation Albertsons Media Collective, about his experience in the earliest days of retail media inside of Target, and how he's taken those lessons to Albertsons, which has become a serious ads player in just a few short years. Hovorka also discussed how the retail media category needs to gradu…

1
How Tastemade avoided the digital media flameout to become a major CTV player 33:24

7M ago33:24

33:24

Next in Media, I spoke with Larry Fitzgibbon, co-founder and CEO of Tastemade - the food and travel centric media brand that was born on YouTube but now produces for every major social video platform. Today Tastemade has pushed aggressively into TV, and Larry and I how the production and business models in that medium are radically different. Guest…

1
What Brands Still Don't Understand About TikTok 34:22

7M ago34:22

34:22

Next in Media spoke with Ryan Detert, CEO of Influential, one of the top firms helping brands sort through the world of influencers and social platforms. Detert talked about the state of TikTok, and what many marketers miss regarding its power over younger audiences. Detert also talked about whether he sees potential in social shopping in the US, a…

1
Why the CTV ad experience is still a work in progress 28:58

7M ago28:58

28:58

Next in Media spoke with Freewheel's GM Mark McKee about the problem with repetitive, messy ad delivery on FAST channels, and why the TV industry has to clean up its supply chains asap. McKee also talked about whether we're seeing too much CTV ad inventory too soon, and whether this market will be fully programmatic next year. Guest: Mark McKee Hos…

1
Multicultural marketing is finally getting more focus from brands - but still has a long way to go 38:08

7M ago38:08

38:08

Next in Media spoke with Gonzalo Del Fa, President at GroupM Multicultural about the challenge of changing currencies in TV, while also trying to accurately account for Hispanic audiences. Del Fa also talked about when and where brands should advertise in Spanish, and why most brands' efforts toward diverse media spending is still a work in progres…

1
"Weather at its core is the original influencer" 23:43

8M ago23:43

23:43

Next in Media spoke with Rachel Chukura, Head of Consumer, Products, The Weather Company, about whether brands are scared off by being aligned with all this volatility in weather patterns of late. Chukura also talked about the inherent tension for publishers in designing consumer friendly services and advertising-appealing products, and whether mob…

1
Inside Walmart's Journey Toward Becoming a Major Ad Player 37:40

8M ago37:40

37:40

Next in Media spoke to Rich Lehrfeld, SVP & GM Walmart Connect, about how the company built a multibillion dollar, highly profitable ad business in just a few short years. Lehrfeld also talked about the potential to connect Walmart data to TV advertising, and whether the slew of other retail media networks are in for the long haul. Guest: Rich Lehr…

1
Why Vizio Wants to Bother With Being an Advertising Company 28:55

8M ago28:55

28:55

Next in Media spoke with Mike O'Donnell, Chief Revenue/ Strategic Growth Officer at Vizio about the company's evolution from a TV manufacturer to an ad sales firm/programmer. O'Donnell talked about the challenges in shifting a company's entire business model while trying to build credibility in a fast changing marketplace. Guest: Mike O'Donnell Hos…

1
How TV is borrowing from the social media ad playbook 29:55

8M ago29:55

29:55

Next in Media chatted with Pooja Midha EVP, General Manager at Effectv, a division of Comcast Advertising, about how local advertising is evolving beyond old fashioned spot cable. Midha also gave an update on the state of addressable TV, and why she things the influx of local brands to CTV could lead to a much longer tail for the medium. Guest: Poo…

1
What do data scientists really do at ad agencies? 38:01

8M ago38:01

38:01

Next in Media spoke with Mike Bregman, chief data officer at Havas, about his unique background, where he sees AI being applied to advertising (and what is just noise) and why the media industry needs a Joint Industry Committee. Guest: Mike Bregman Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take…

1
Ep 113: The Power of Land Ownership: A Key to Generational Wealth 17:33

8M ago17:33

17:33

Have you ever considered the power of owning land? How can it be turned into a source of generational wealth? Join me, your host Amir Estimo, in this thought-provoking episode of the Think Generation of Wealth Podcast as we dive into this very question. We explore the reasons why investing in land is a pivotal step towards creating a lasting legacy…

1
Why Media Companies May Need to Act More Like Creators 32:31

9M ago32:31

32:31

Next in Media spoke with Kate Ward - Chief Content Officer - Betches Media, about how the publisher has avoided the fate of so many digital native brands, how the company figures out how to produce content effectively on so many different platforms, and whether AI ever do what Betches does. Guest: Kate Ward Host: Mike Shields In Partnership with: C…

1
"It's insane" Paramount's John Halley on keeping up with the changing TV ad market 40:29

9M ago40:29

40:29

Next in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen is on the comeback trail, and why he thinks TV networks can steal dollars from social media. Guest: John Halley Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take…

1
How Sam's Club Built its Own Retail Ad Business- with some help from Walmart 32:46

9M ago32:46

32:46

Next in Media spoke with Lex Josephs, GM of Sam’s Club Member Access Platform, about the inherent challenges in turning a retail membership product into an ad vehicle, and how the company took the strong part of Walmart Inc.'s tech and customized it for the membership model.. Lex also weighed in on whether she thinks more standards and consolidatio…

1
Ep 112: Shielding Yourself from Inflation with Multiple Incomes 32:24

9M ago32:24

32:24

Imagine suddenly losing your job. The bills are piling up, the cost of healthcare is rocketing, and you're down to your last dime. Sounds terrifying, doesn't it? That's where the importance of multiple streams of income comes into play, and in this episode, we're exploring the crucial reasons why you need more than one income source. From job secur…

1
Pinterest wants to use AI to help brands supercharge their creative output 33:26

9M ago33:26

33:26

Next in Media spoke with Pinterest CRO Bill Watkins about the company's foray into generative AI for both consumers and advertisers. Watkins also spoke about the company's unique approach to video, and how Pinterest has weathered the Apple ATT storm. Guest: Bill Watkins Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh …

1
Ep 111: The Essence of Prosperity: The Ins and Outs of 401Ks and IRAs 19:44

9M ago19:44

19:44

Who doesn't dream of a secure and prosperous future? The golden key to this dream is understanding the complexities of retirement plans – specifically, the differences between 401Ks and IRAs. Join me, your host Amir Estimo, as we journey back to the Revenue Act of 1978, the legislation that gave birth to the 401K and commenced the gradual replaceme…

1
Why Yahoo Blew Up its Own Ad Tech Business 27:42

10M ago27:42

27:42

Next in Media spoke with Adam Roodman, Yahoo's SVP Product Strategy and Management on the company's decision to shut down its SSP to focus exclusively on the buy side of business - and why he thinks we'll see more exclusive deals as the ad tech ecosystem consolidates. Adam also talked about how he explains Yahoo's relevance to ad buyers in 2023, an…

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