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Multicultural marketing is finally getting more focus from brands - but still has a long way to go

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Manage episode 383746790 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Next in Media spoke with Gonzalo Del Fa, President at GroupM Multicultural about the challenge of changing currencies in TV, while also trying to accurately account for Hispanic audiences. Del Fa also talked about when and where brands should advertise in Spanish, and why most brands' efforts toward diverse media spending is still a work in progress.

Guest: Gonzalo Del Fa

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

  continue reading

172 episodes

Artwork
iconShare
 
Manage episode 383746790 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Next in Media spoke with Gonzalo Del Fa, President at GroupM Multicultural about the challenge of changing currencies in TV, while also trying to accurately account for Hispanic audiences. Del Fa also talked about when and where brands should advertise in Spanish, and why most brands' efforts toward diverse media spending is still a work in progress.

Guest: Gonzalo Del Fa

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

  continue reading

172 episodes

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