Best Shield Strategic Podcasts (2024)

1
Protect Your Leadership: The Vital Necessity of a Prayer Shield 13:17

3d ago13:17

13:17

Join host Melanie Boudreau as she explores the crucial topic of prayer shields for Christian leaders and the transformative power of having a dedicated circle of intercessors. Understanding the concept of a prayer shield and its biblical basis, with examples from Scripture that demonstrate the impact of united prayer support Addressing common misco…

1
How Macy's is Quietly Building a New Profit Center From Retail Media 32:46

3d ago32:46

32:46

Next in Media spoke with Michael Krans, VP Macy’s Media Network, about his recent move from Walmart, how he's trying to evangelize an ad sales ulture inside a giant shopping organization, and why he's not worried about retail media saturation. Takeaways • Macy's Media Network is recognized as a growth area in the business, generating significant re…

1
Developing a DEI Strategy From Scratch | Maureen O'Neill (SVP - Strategic Client Experience and DEI Officer @ Consilio LLC) 33:44

19h ago33:44

33:44

Maureen is the Senior Vice President of Strategic Client Experience and Diversity, Equity, and Inclusion Officer at Consilio LLC. She is dedicated to making a meaningful impact on people’s professional lives that extends beyond their day-to-day work. With over 30 years of experience as a collaborative leader and legal advisor, Maureen brings expert…

1
Overcoming Barriers to Effective Prayer 15:10

9d ago15:10

15:10

Join host Melanie Boudreau as she explores common barriers to effective prayer and shares practical strategies to break through these obstacles and enhance your prayer life. Identifying common barriers to effective prayer, such as rushing in without proper focus, relying too heavily on petitioning, and fixating on past issues Overcoming misconcepti…

1
Transform Your Prayer Life by Embracing Your God-Given Identity 12:10

18d ago12:10

12:10

Join host Melanie Boudreau as she explores the profound impact of understanding and embracing your biblical identity in Christ to transform your prayer life. The significance of self-perception in prayer and how it shapes your intercession Exploring the biblical paradoxes of being a child of God, a friend, and the bride of Christ How to effectively…

1
A Trio of Top Media Execs Talking AI, YouTube's TV ascendency, and whether short Form Video is like Chicken Fingers 28:37

11d ago28:37

28:37

Next in Media caught up with three top industry observers at Cannes - Human Ventures Joe Marchese, Pfizer's Wendy Aldrich and former Ernst & Young analyst Janet Balis on what AI is going to require of marketers, whether there is a generational dividing line in TV, and what YouTube crashing the CTV market means for the future. Guest(s): Joe Marchese…

1
Empowering Differences & Empowering Actions | Ashley Brundage (CEO @ Empowering Differences) 50:09

12d ago50:09

50:09

Ashley is a Speaker, Author, Founder, and President of Empowering Differences, as well as a well-loved Keynote Speaker. She is passionate about empowering people and celebrating our differences. Ashley established Empowering Differences in 2011 upon recognizing the need for leadership-based training to empower individuals and drive organizations to…

1
The View on Retail Media - and the State of Targeting - from Europe 22:14

19d ago22:14

22:14

Next in Media spoke with Alban Villani, CEO of Europe and Asia for Epsilon, about the state of ad targeting overseas, how that impacts spending trends and the growth of commerce media. Takeaways • Retail media is at the crossroads of multiple digital dimensions and has seen a significant acceleration in recent years. • There is confusion around the…

1
How the pandemic accelerated Uber's advertising plans 25:11

26d ago25:11

25:11

Next in Media spoke with Megan Ramm Global Director, Head of CPG Partnerships at Uber about how the ride share app has looked to turn Uber Eats into the next great ad platform. Ramm also talked about the tradeoffs inherent in building versus buying ad tech, and how Uber is looking to play both sides of the performance vs. branding markets. Takeaway…

1
Including the Contingent Workforce | Rebecca Perrault (Global VP of Culture & Diversity @ Magnit) 30:34

26d ago30:34

30:34

Rebecca is the Global Vice President of Culture & Diversity at Magnit. She has a deep-seated passion for empowering individuals and fostering an inclusive environment that propels the entire organization toward excellence. Rebecca has spent over 15 years helping organizations harness the power of the individual. She is a TEDx speaker, Forbes contri…

1
Unleashing the Power of Strategic Intercession 18:50

1M ago18:50

18:50

Join host Melanie Boudreau as she introduces the powerful concept of strategic intercession and shares foundational techniques to enhance your prayer life. The basics of strategic intercession and its importance for Christian leaders How to differentiate between contemplative prayer, petitioning prayer, and strategic intercession The power of agree…

1
U of Digital's Shiv Gupta on the Trade Desk's marketing prowess, Disney's embrace of ad tech, and why the cookie delay has everyone in limbo 27:51

1M ago27:51

27:51

Next in Media spoke with U of Digital Founder Shiv Gupta about the Trade Desk's recent ranking of the top 100 publishers, why he thinks Nextflix has moved too slowly into advertising, and whether ad tech is really contracting. Takeaways • Salespeople in the digital advertising industry often struggle to contextualize their products within the large…

1
Wny many brands are still too skittish about social medial 31:36

2M ago31:36

31:36

Next in Media spoke to Jason Mitchell, Founder and CEO of social media agency Movement Strategy about why his team is constantly pushing brands to put their own social media output at the center of their strategies. Mitchell also gave his take on which platforms are up and down of late, and whether brands need a plan B for a possible TikTok ban. Ta…

1
Building Partnerships & Collective Action | Tiffani Daniels ( Managing Director @ Minnesota Business Coalition for Racial Equity) 47:22

1M ago47:22

47:22

Tiffani is the Managing Director of the Minnesota Business Coalition for Racial Equity. She believes in living a life of service. She has spent over a decade in the Twin Cities building brands and is a fierce advocate for underrepresented groups, excelling at building consumer-centric strategies to achieve impressive growth. LINKS Linkedin Support …

1
What the growth of Roblox says about the future of media and advertising 29:35

2M ago29:35

29:35

Next in Media spoke with Ashley McCollum, Head of Immersive Media Solutions at Roblox about the company's recent push into ad tech, and why brands need to get to know creators on the platform. McCollum also talked about some recent success stories among brands building immersive experiences via Roblox, and what a generation raised in these environm…

1
Why the Paris Games - and Patrick Mahomes - May Put Peacock into a New Stratosphere 27:46

2M ago27:46

27:46

Next in Media spoke with Alison Levin, President, Advertising and Partnerships at NBCUniversal, about how the company is opening up the Olympics to a whole new crop of advertisers while trying to cater to Gen Z's viewing habits. Levin also talked about TV's attribution challenge and whether this is the year of "T-Commerce." Takeaways • Brands are l…

1
Moving Forward from an HR and Talent Acquisition Perspective | SimmieRay Niang-Dinkins (Global DEI Talent Officer @ IFC) 48:21

2M ago48:21

48:21

SimmieRay is the Global DEI Talent Officer at the IFC (International Finance Corporation). He is passionate about creating opportunities for underrepresented communities. SimmieRay is a strategic corporate professional and consultant with over 13 years of experience in Human Resources across HR Management, HR Operations, Organizational Development,…

1
How brands are using TikTok to create new products, including Chipotle menu items 30:33

2M ago30:33

30:33

Next in Media spoke with Tim Natividad, US Head of Enterprise Sales at TikTok, about how the company is trying to vie for traditional TV dollars - while also helping brands embrace a whole new form of marketing on what he calls a "participation engine.' Guest: Tim Natividad Host: Mike Shields Sponsored by: Epsilon Produced by: Fresh Take…

1
How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton 23:57

3M ago23:57

23:57

Next in Media spoke with Melanie Brown, head of advanced TV at Tubi, about the company's unique origin story, and how the company is looking to lead a wider crop of brands to embrace CTV. Brown also provided a reality check on CTV's ad targeting capabilities at the moment, and gave her unique take on the future of media buying and measurement. Gues…

1
Reevaluating Strategy and Value Propositions following the Affirmative Action Ruling | DK Bartley (Global Chief Diversity Equity & Inclusion Officer @ Hill+Knowlton Strategies) 45:03

2M ago45:03

45:03

DK Bartley serves as the Global Chief Diversity, Equity & Inclusion Officer at WPP and Hill and Knowlton Strategies. With a fervent dedication to talent acquisition, he stands as a seasoned Human Resources professional, specializing in diversity, talent acquisition, leadership, marketing, and global talent management. His strategic acumen is matche…

1
The IAB Thinks the FTC Hates Ads 37:41

3M ago37:41

37:41

Next in Media spoke with Lartease Tiffith, Executive Vice President, Public Policy at the IAB about why we haven't seen more action resulting from the various state privacy laws, and whether the FTC has it in for digital ads in general. Plus, what happens to regulation if Trump comes back? Guest: Lartease Tiffith Host: Mike Shields Sponsored by: Ep…

1
The Latest on Google Privacy Sandbox From Inside the Publishing Trenches 30:22

3M ago30:22

30:22

Next in Media spoke with Amanda Martin, SVP, Monetization & Business Strategy at Mediavine, about whether small to mid sized publishers are feeling the effects of cookies going away, and if they've gravitated to any viable solutions. Martin also gave an update on Google's Privacy Sandbox initiative, and why it's so complex and challenging for the i…

1
The Optimal Level of Health and Addressing Health Disparities | Bridget Hurd (VP of Inclusion and Diversity, and Chief Diversity Officer at Blue Cross Blue Shield of Michigan) 55:36

3M ago55:36

55:36

Bridget Hurd serves as the Vice President of Inclusion and Diversity and holds the role of Chief Diversity Officer at Blue Cross Blue Shield of Michigan. She is dedicated to facilitating connections between individuals and the resources necessary for them to thrive. Her commitment extends to fostering employee growth, fostering connections, and pro…

1
Is gaming finally ready for an advertising explosion? 35:47

3M ago35:47

35:47

Next in Media spoke with Amanda Rubin, EVP, Brand Solutions at Enthusiast Gaming, about some of the obstacles holding back gaming from becoming the next great ad medium. Rubin also helped break down the state of eSports, the difference between athletes and influencers, and whether big game publishers will ever care about advertising. Guest: Amanda …

1
Trying to move ad spending past DEI box checking 36:17

3M ago36:17

36:17

Next in Media spoke with Fernando Romero SVP, U.S. Digital Ad Sales at TelevisaUnivision about the company's efforts to push marketers out of viewing the Latino community as a separate silo, and its quest to ensure that measurement companies count this audience accurately. Guest: Fernando Romero Host: Mike Shields Sponsored by: Epsilon Produced by:…

1
Accessibility - Embedding IDEA into Systems | Aisha Losche (Chief Diversity Officer @ Draper) 41:51

3M ago41:51

41:51

Aisha Losche, Chief Diversity Officer at Draper and Co-Founder of Cardinal Coaches, is dedicated to fostering inclusion and reshaping workplaces for the future. With over 15 years of experience in leadership roles, she spearheads strategic initiatives for inclusion, diversity, equity, and access programming. A certified executive & leadership coach…

1
Why social shopping might finally be ready to break out in the US 35:10

4M ago35:10

35:10

Next in Media spoke with Nicole Rechtszaid, co-founder and CEO of Ghost Agency and her colleage Jeremiah Neil, who serves as the company's Creator Success Manager about the prospects of TikTok Shopping, and whether the platform can really become the next Amazon. Rechtszaid and Neil also talked how brands can work with creators who specialize in tur…

1
What is TV made for? 30:50

4M ago30:50

30:50

Next in Media spoke to Lisa Herdman SVP, Executive Director National Video Investment & Marketplace Intelligence at RPA about the push to make TV advertising more data driven, and whether that could - or should - cause brands to rethink the medium's very purpose. Takeaways • The adoption of data-driven targeting and measurement in TV is making prog…

1
DEI as an Innovation Strategy | Dr. Charlyn Hilliman (Vice President and Chief Diversity Officer @ Capella University) 38:03

4M ago38:03

38:03

Dr. Charlyn holds the position of Vice President and Chief Diversity Officer at Capella University, where she draws inspiration from witnessing the university's collective commitment to fostering an inclusive environment for both students and employees. Dr. Charlyn is deeply touched by the daily inquiries she receives from individuals eager to enga…

1
How Retail Media took over the ad business seemingly overnight 36:18

4M ago36:18

36:18

Next in Media spoke with Dave Peterson. general manager, global head of retail media at Epsilon, about his experience building out Target's retail media business, why the industry desperately needs standards and consolidation, and why he's bullish on CTV shopping. Takeaways • Retail media is a growing industry that has its origins in the early 2010…

1
So you've been pretending to understand AI 38:39

4M ago38:39

38:39

Next in Media talked with Cognitiv CEO Jeremy Fain about what ad industry execs really need to understand about the difference between LLMs and Deep Learning and Computer Vision -and how all this stuff is actually going to shake up advertising - or not. Takeaways • Deep learning is a powerful tool in performance advertising, allowing for more effic…

1
Historical, Present, and Future Implications of the Affirmative Action Ruling | Dr. Ketwana Schoos (Chief DEI Officer @ Community College of Allegheny County) 1:06:12

4M ago1:06:12

1:06:12

Dr. Ketwana serves as the Chief Diversity, Equity, and Inclusion Officer at the Community College of Alleghany County. With a fervent dedication, she strives to cultivate environments where students and employees feel welcomed, included, and safe, fostering a sense of belonging. With over two decades of experience as an administrator and faculty me…

1
Is YouTube Headed for a Paywall? 28:33

5M ago28:33

28:33

Next in Media spoke to creator economy expert Jim Louderback about his theory regarding the growth of YouTube subscriptions. Jim also discussed the growing creators-launching-brands trend, and the problems at Twitch. Takeaways • YouTube is likely moving towards a subscription model to generate more revenue, similar to other media platforms. • Creat…

1
"We're going to be talking about real outcomes, not cookie-based outcomes." 27:40

5M ago27:40

27:40

Next in Media spoke with Kelly Metz, Chief Investment Officer, OMD USA about why she's not shedding a tear for third party cookies, whether the currency wars are dying, and the different between YouTube and TikTok when it comes to grabbing TV budgets. Guest: Kelly Metz Host: Mike Shields Sponsored by: Publica Produced by: Fresh Take…

1
DEI and Freedom of Expression: Exploring the Intersection and Potential Conflicts | Anjali Bindra Patel (Chief DEI Officer @ Georgetown Law) 47:19

5M ago47:19

47:19

Join us for an engaging discussion with Anjali Bindra Patel, an accomplished lawyer serving as the Chief Diversity, Equity, and Inclusion Officer at Georgetown Law. Beyond her professional role, Anjali is a devoted mother, a military spouse, and a proud native of Cleveland. She is also a distinguished TEDx Speaker and the Author of the book 'Humani…

1
Live from the Kochava Summit, its Next in Media 35:23

5M ago35:23

35:23

Mike Shields sat down with Kochava CEO Charles Manning to talk about how the mobile marketing world sees the end of cookies after having gone through Apple's ID changes a few years ago - and why mobile ad companies have any business moving into CTV. Guest: Charles Manning Host: Mike Shields Sponsored by: Publica Produced by: Fresh Take…

1
What happens when an election year happens during a Cookiepocolypse 27:14

5M ago27:14

27:14

Next in Media talked with Ryan Meerstein, Managing Partner at Targeted Victory, about the state of digital advertising for the 2024 election. Ryan talked about why his job is harder than ever, in a post cookie, post Cambridge Analytica, disinformation heavy world - and why candidates plan to ramp up spending regardless. Guest: Ryan Meerstein Host: …

1
Reassessing Introversion | Aliah Berman (Chief Diversity Officer @ TBWA Worldwide) 49:29

5M ago49:29

49:29

Aliah Berman, the Global Chief Diversity Officer at TBWA Worldwide, is deeply passionate about the intrinsic value of Diversity, Equity, and Inclusion (DEI) work, viewing it as a profound alignment with her soul. In her pivotal role, she spearheads the vision, strategy, and execution of TBWA's DEI efforts on a global scale. Beyond her corporate res…

1
Why there is no one like Mr. Beast 27:47

6M ago27:47

27:47

Next in Media spoke to Ben Mathews, general partner at Night Ventures, about creators like Mr. Beast becoming product marketing moguls, where investors are looking to spend in the creator economy, the latest on TikTok and ongoing woes at Twitch. He highlights the shift in funding and customer acquisition strategies, with a focus on talent-led busin…

1
The Week in Review 23:50

6M ago23:50

23:50

Mike & Ari talk Google earnings, Sandbox, and whether anyone cares about Tech and Congress. They also express concerns about the future of advertising and the impact of privacy changes. The conversation touches on Google's earnings and the success of YouTube. They discuss the congressional testimony and its limited impact on advertisers. The conver…

1
How one news brand is thriving amidst a digital publishing meltdown 31:25

6M ago31:25

31:25

Next in Media spoke to Tim Huelskamp, founder and CEO of 1440 Media, about how the company built a media business of 3 million plus daily readers by focusing on non partisan news and treating a newsletter like a direct to consumer brand. Tim discusses the history and mission of the daily email newsletter. He explains how 1440 aims to provide compre…

1
From Internalized Racism to Interconnection: Exploring an Asian American Experience | Jaslyn Nguyen (DEI Officer @ University of Colorado Denver) 51:57

6M ago51:57

51:57

Join us in conversation with Jaslyn Nguyen as we delve into her insights on 'From Internalized Racism to Interconnection: Exploring an Asian American Experience. Jaslyn, the Diversity, Equity, and Inclusion Officer at the University of Colorado Denver, is dedicated to cultivating a sustainable and equitable environment that nurtures a profound sens…

1
Week in Review with Mike & Ari 21:45

6M ago21:45

21:45

We touch on Netflix, the Currency Wars, Amazon Prime ads, and the bloodbath in digital media. In this episode, Mike and Ari discuss the recent challenges faced by the digital media and journalism industry, including layoffs and declining ad revenue. They explore the impact of social and search platforms on journalism and the rise of AI-generated co…

1
Ok seriously, what in god's name is Google's Privacy Sandbox? 28:36

6M ago28:36

28:36

Next in Media sat down with Google's Senior Director of Product Management Victor Wong to break down what is really going on now that cookies are going away, while trying to help make sense of this vitally important new digital ad targeting initiative. Wong discusses the journey towards improving privacy on the web and the development of the Privac…

1
Mike and Ari talk Google Layoffs, The Sandbox, Peacock's big moment, and CES Chicken 22:52

6M ago22:52

22:52

Mike and Ari discuss various topics including Peacock's streaming of NFL games, Google's layoffs and the shift to automation, the challenges of implementing clean rooms, and the future of trade shows like CES. They also touch on the importance of technical execution in streaming, the decline of linear TV, and the rise of sports streaming and advert…

1
Fortnite and Roblox for (Ad) Dummies 38:54

6M ago38:54

38:54

Next in Media spoke to Dylan Collins, former executive at Epic Games, about the evolution of gaming over the past decade, and what brands and media companies need to understand about Gen Z and Gen Alpha's love of social, UGC gaming platforms like Fortnite and Roblox. Guest: Dylan Collins Host: Mike Shields Sponsored by: Kochava Sponsored by: Public…

1
Frame, Reframe, and Act: Advancing DEI Post Supreme Court Ruling on Affirmative Action | Jobi Martinez (Vice President and Chief Diversity Officer @ Harris Health System) 57:25

6M ago57:25

57:25

Join us for a conversation with Jobi Martinez, a DEI trailblazer with over 20 years of expertise, she leads our discussion on "Frame, Reframe, and Act: DEI Post Supreme Court Ruling on Affirmative Action." Explore insights and actionable steps for a more inclusive future with Jobi. Jobi serves as the Vice President and Chief Diversity Officer at Ha…

1
Why 2024 Should Be a Great Year For Advertising - But Not for Everyone 25:38

6M ago25:38

25:38

Next in Media spoke with Brian Wieser, who runs the substack/ad consultancy Madison and Wall, about the state of the ad market, which is promising strong - but far from universal growth. One sector that needs to change its philosophy and products, says Wieser, is TV, which risks getting left behind by the tech platforms and retail media. Guest: Bri…

1
Ari and Mike kill The Messenger 20:59

7M ago20:59

20:59

Next in Media's new Week In Review show features Ari Paparo and Mike breaking down the biggest stories in media and advertising this week, including the debacle that is The Messenger and the worst case scenario for cookies. Takeaways The failure of The Messenger highlights the challenges faced by digital media companies in the current landscape. Ma…

1
Ep 114: Trials and Triumphs in Strategic Real Estate Investment 31:37

7M ago31:37

31:37

After a brief departure from the mic, I've returned to usher in an era of steadfast commitment, both personally and within our wealth-building community. This week on the Think Generation of Wealth Podcast, we're cracking open the playbook of persistence as I reveal the trials and triumphs of a land flip adventure in the rugged terrains of North Ca…

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