The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Ari and Mike kill The Messenger
Manage episode 393740036 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Next in Media's new Week In Review show features Ari Paparo and Mike breaking down the biggest stories in media and advertising this week, including the debacle that is The Messenger and the worst case scenario for cookies.
Takeaways
- The failure of The Messenger highlights the challenges faced by digital media companies in the current landscape.
- Mainstream media companies need to adapt to changing consumer preferences and business models to stay relevant.
- Personal biases can influence opinions and perceptions of media companies and their success or failure.
- The advertising industry is facing challenges with the proliferation of retail media networks and the impending cookie deprecation.
Chapters
00:00 Introduction and Experimentation
00:28 Discussion on The Messenger
01:47 The Failure of The Messenger
03:01 The Challenges of Mainstream Media
04:33 Personal Bias and Schadenfreude
05:09 High Paying Journalism Jobs
06:30 The Success of Semaphore
07:59 Quibi's Failed Partnership
08:55 Quibi's Unusual Content
11:10 Issues in the Ad Business
11:56 Proliferation of Retail Media Networks
12:56 Frustration with Cookie Deprecation
14:08 The Impact of Cookie Deprecation
17:22 Shift to CTV and Disruption in Advertising
19:12 Consolidation in the Streaming Industry
167 episodes
Share
Manage episode 393740036 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Next in Media's new Week In Review show features Ari Paparo and Mike breaking down the biggest stories in media and advertising this week, including the debacle that is The Messenger and the worst case scenario for cookies.
Takeaways
- The failure of The Messenger highlights the challenges faced by digital media companies in the current landscape.
- Mainstream media companies need to adapt to changing consumer preferences and business models to stay relevant.
- Personal biases can influence opinions and perceptions of media companies and their success or failure.
- The advertising industry is facing challenges with the proliferation of retail media networks and the impending cookie deprecation.
Chapters
00:00 Introduction and Experimentation
00:28 Discussion on The Messenger
01:47 The Failure of The Messenger
03:01 The Challenges of Mainstream Media
04:33 Personal Bias and Schadenfreude
05:09 High Paying Journalism Jobs
06:30 The Success of Semaphore
07:59 Quibi's Failed Partnership
08:55 Quibi's Unusual Content
11:10 Issues in the Ad Business
11:56 Proliferation of Retail Media Networks
12:56 Frustration with Cookie Deprecation
14:08 The Impact of Cookie Deprecation
17:22 Shift to CTV and Disruption in Advertising
19:12 Consolidation in the Streaming Industry
167 episodes
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Similar to Next in Media
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
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