Next In Media podcast

#Business #News #Marketing #Tech News #Advertising #Media #Data #Technology #Shield Strategic #Mike Shields #Connections TV #Retail Media #CTV

28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

Next in Media

Series home•Feed

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

217 episodes

Next in Media

updated 2 days ago

Series home•Feed

217 episodes

#Business #News #Marketing #Tech News #Advertising #Media #Data #Technology #Shield Strategic #Mike Shields #Connections TV #Retail Media #CTV

All episodes

Next in Media

1
How Do Microinfluencers (Like Haxman) Land Brand Deals on YouTube? 29:07

2 days ago29:07

29:07

As part of an ongoing series focused on the YouTube Ecosystem (sponsored by VuePlanner) Next in Media spoke with Josh Stanley and Myra Dallas, founders of the startup Coaxial Collective and Adam Van Der Grift, better known on YouTube as the home improvement guru Haxman. The group talked about the need in the YouTube ad market for specialty firms focused on genres like home improvement, and how mid level creators can execute brand deals without alienating their users. Takeaways: Bridging the Creator-Brand Gap – Many brands still don’t fully understand creators, and vice versa. Coaxial Collective aims to fix that by helping brands and YouTube creators connect more effectively. YouTube’s Unique Space – Unlike Instagram and TikTok, YouTube is centered on long-form content, allowing for deeper relationships with audiences rather than just quick-hit influencer marketing. The Shift to TV Screens 📺 – More than half of some creators’ audiences watch on connected TVs, changing how they approach thumbnails, editing, and storytelling. Authenticity is Everything – Successful brand partnerships allow creators to integrate products naturally rather than reading a script like a TV commercial. Creators Are Often Underpaid 💰 – Many YouTubers don’t know their worth when starting out and get lowball offers, often leading to bad deals or even harming their channels. Home Improvement & DIY is a Hot Space 🔨 – The category has strong audience engagement and is a natural fit for endemic brand partnerships (e.g., tool companies sponsoring creators). Long-Term Brand Deals Are the Future – One-off sponsorships aren’t as effective as sustained partnerships that integrate products into content over time. 🎙 Guests: Josh Stanley, Myra Dallas & Adam Van Der Grift (Haxman) 🎤 Host: Mike Shields 📺 Sponsor: ElementalTV 🎬 Producer: FEL Creative…

Next in Media

1
So What's a Branded Map on Fortnite Again? 37:17

4 days ago37:17

37:17

Next in Media spoke with Matt Edelman, Chief Commercial Officer, Super League Gaming, about whether Fortnite still has a grip on gamers - and how brands can get involved. Edelman also talked about Roblox's growing ad ambitions, the overall gaming ad market, and why he thinks we need to ditch the word "gamer". Takeaways: The Evolution of Gaming and Advertising – Gaming has become an undeniable force in media, with 3.3 billion gamers worldwide . Generational Shift in Media Buying – Many CMOs and CEOs are Gen Xers who didn’t grow up with video games as a central part of their lives. The Concept of “Making Brands Playable” – Super League focuses on interactive advertising rather than just passive exposure. Fortnite's Two Worlds: Battle Royale vs. Creative Mode – Fortnite has both its first-party Battle Royale mode and a user-generated content (UGC) Creative mode where brands can build their own islands (maps). Roblox as an Expanding Advertising Platform – Roblox is scaling its ad solutions with programmatic ad products but still lags behind mobile gaming in measurement, attribution, and targeting . Playable Ads in Mobile Gaming Are the Future – Mobile gaming has a mature advertising ecosystem , but Super League is innovating by turning traditional video ads into interactive experiences that match gameplay styles, dramatically increasing engagement and click-through rates. Breaking Down the “Gamer” Stereotype – Marketers need to stop thinking of "gamers" as a niche audience and recognize that their existing target demographics are already playing games . 🎙 Guest: Matt Edelman 🎤 Host: Mike Shields 📺 Sponsor: ElementalTV 🎬 Producer: FEL Creative…

Next in Media

1
A Top Digital Talent Manager Talks About the Creator Brand Bubble, and Where to Find the Next 'Mormon Wives' 29:01

9 days ago29:01

29:01

Next in Media spoke with Scott Fisher, founder of Select Management Group and creator economy veteran, about whether top creators still want to seek out big streaming deals, given the success they can have on YouTube, and what happens next if TikTok Shop goes away. Takeaways: The Evolution of Digital Talent Management 🌟 Select Management Group grew from managing early YouTubers to 450+ top creators across multiple platforms, shaping the modern creator economy. #TalentManagement #InfluencerGrowth YouTube’s Power Over Traditional Media 📺 Early influencers wanted TV deals, but YouTube became the dominant platform —offering monetization, creative control, and massive reach. #YouTubeDominance #CreatorControl Why Talent Managers Are Still Essential 📞 Unlike agencies or tech platforms, managers offer career strategy, negotiate deals, and think 5-10 years ahead. They’re the ones handling midnight crisis calls! #TalentStrategy #InfluencerSuccess The Creator Brand Boom & Bust 💄 Between 2021-2023, influencer-led brands exploded. Now, only strategic, retail-backed brands succeed . #RetailFirst #SocialCommerce Reality TV x Influencers = The Next Big Thing 📡 The Secret Lives of Mormon Wives proved TikTok stars can thrive in reality TV , bringing authentic storytelling to mainstream entertainment. #RealityTV #TikTokStars YouTube = The New Prime Time TV 📊 YouTube now outperforms Netflix in TV viewership. Creators are pivoting to longer content, high-quality production, and deep audience engagement. #YouTubeGrowth #LongFormContent TikTok Shop is Changing Social Commerce 🛍️ TikTok nailed live shopping, influencer-led sales, and viral product trends —a model Instagram and YouTube are still chasing. #SocialSelling #EcommerceTrends 🎙 Guest: Scott Fisher 🎤 Host: Mike Shields 📺 Sponsor: ElementalTV 🎬 Producer: FEL Creative…

Next in Media

1
Why Does Pinterest Have a Chief Content Officer? 27:05

11 days ago27:05

27:05

Next in Media spoke with Malik Ducard, the company's content lead, about how the platform has evolved its relationship with creators, while trying to help users find the right products and deals, even if they are off Pinterest. Ducard also talked about how Pinterest is taking more of an active role of connecting creators with brands, while using machine learning to help figure out if users are browsing or ready to buy now. Takeaways: Pinterest’s Unique Positioning 🎯 Unlike other platforms focused on passive engagement, Pinterest users arrive with intent —to create, plan, or purchase. This lean-in behavior makes it a goldmine for brands and creators . Content with Personality, Not Just Personalities with Content ✍️ On Pinterest, content quality trumps personality . A great recipe or DIY tutorial wins, even if it’s not from an influencer. Expertise and authenticity matter most. The Power of Curation 🗂️ With over 10 billion boards created, curation is a form of creation . Pinterest is the only true curation platform , where users mix and match content for personal inspiration. Visual Search Meets Commerce 🛍️ Pinterest sits at the crossroads of search, social, and commerce . Unlike traditional e-commerce, 96% of product searches are unbranded , making it a discovery-first platform for brands. Data-Driven Trend Forecasting 🔮 With 1.5 billion saves per week , Pinterest isn’t just tracking trends—it’s predicting them. The platform’s "Pinterest Predicts" report uses user behavior signals to forecast what’s next. A New Era of Social Commerce 💳 Pinterest has shifted from window-shopping to action . Instead of just inspiring purchases, it now actively connects users to brands and retailers , making the buying process smoother. The Inclusion Fund & Emerging Creators 🌍 Since 2021, Pinterest’s Inclusion Fund has helped over 200 emerging creators and merchants grow their businesses through funding, education, and platform insights . 🎙 Guest: Malik Ducard 🎤 Host: Mike Shields 📺 Sponsor: ElementalTV 🎬 Producer: FEL Creative…

Next in Media

1
Why 2025 Might be an Addressable TV "Tipping Point" 27:38

18 days ago27:38

27:38

Next in Media spoke with Larry Allen, VP & GM Data & Addressable Enablement at Comcast about the challenge in getting everyone in media to speak the same language when it comes to targeted TV ads. Allen also talked about why he think the TV business needs to ditch identifiers for old school household data, and why he thinks that media companies are ready to work together to broaden the TV ad pie. Takeaways: Addressable TV is Evolving – It’s no longer just about traditional cable ad slots. Today, addressable TV spans streaming, connected devices, and multi-screen environments 📱📺. The Power of First-Party Data – Comcast leverages its data for better audience targeting 🔍, enabling both internal and external partners like NBC to optimize ad reach 🎯. Challenges in Ad Buying – TV and digital ad teams still operate separately 🏢↔️💻, leading to inefficiencies in multi-screen targeting. There’s a push to unify these approaches 🔄. Programmatic ≠ Addressable – While programmatic is growing 📈, it’s not always true addressability. The challenge is making linear TV available programmatically without losing precision 🎚️. Live TV is Here to Stay – Despite streaming’s rise, live sports 🏈, news 📰, and appointment-based viewing keep linear TV relevant and valuable for advertisers 📆. Measurement is Still Messy – Cross-platform measurement is a work in progress 🧩. More platforms are sharing ad exposure data, but gaps remain in reach and frequency tracking 📊. Identity Matters More Than Cookies – Relying on email or IP-based identifiers can be inaccurate ⚠️. Physical home addresses provide better targeting and measurement accuracy 📍. 🎙 Guest: Larry Allen 🎤 Host: Mike Shields 📺 Sponsor: ElementalTV 🎬 Producer: FEL Creative…

Next in Media

1
How RFK Jr. Could Blow a Hole in the TV Ad Market - And Why it Probably Won't Happen 24:33

25 days ago24:33

24:33

Next in Media spoke with Simulmedia CEO Dave Morgan, about the new Secretary of Health's plan to ban pharma ads on TV, the many potential obstacles, and what such a move would do to the TV ad market. 🎙️ Top Takeaways: RFK Jr.’s Pharma Ad Ban Proposal: A Legal & Media Storm 🌪️ The proposed ban on pharmaceutical ads faces constitutional and regulatory challenges, colliding with FDA, FCC, and First Amendment protections. TV vs. Digital: Who Controls Health Advertising? 📺➡️📱 While TV ads are heavily regulated, streaming and digital advertising remain the "Wild West," making enforcement complex. Pharma Ads: Public Health Benefit or Hype Machine? 🏥💊 Studies show pharma ads lead to better-informed patients and improved health outcomes, raising legal challenges against an outright ban. TV Industry Impact: A $10+ Billion Shift 💰📉 Pharma accounts for a significant chunk of TV ad revenue. If banned, networks, especially local broadcasters, could face devastating financial consequences. History Lesson: Why This Isn’t Like the Cigarette Ad Ban 🚬❌ Unlike tobacco, which was universally deemed harmful, pharmaceuticals are FDA-approved as beneficial—making restrictions harder to justify. Regulatory Bottleneck: Can RFK Jr. Even Enforce This? ⚖️🚧 The FDA is understaffed, making large-scale regulatory action nearly impossible without significant expansion. Shifting Budgets: Where Would Pharma Dollars Go? 📊🔄 Expect a massive migration to social media, search, direct mail, and streaming, targeting more affluent audiences over TV’s broad reach. Who Wins & Who Loses? The Media Power Shift 🏆📢 Digital giants (Google, Meta) may benefit from reallocated pharma budgets, while traditional TV networks and local stations could struggle. Could a Ban Disadvantage Marginalized Communities? 🤔👥 TV is a crucial source of health info for lower-income and minority populations. A ban could reduce awareness and access to vital treatment options. 🎙 Guest: Dave Morgan 🎤 Host: Mike Shields 📺 Sponsor: ElementalTV 🎬 Producer: FEL Creative…

Next in Media

1
Some AI Real Talk with Jellyfish 26:34

4 weeks ago26:34

26:34

Next in Media spoke with Jeff Matisoff, Partner at Jellyfish, about how his company is trying to embrace AI-driven media buying, without giving up on branding or control. Jeff also discussed the current MMM renaissance and what's holding back some marketers from pushing out Gen AI creative faster. 🎙️ Top Takeaways: Jellyfish’s Superpower: Global, Yet Nimble 🌍 Jellyfish operates in 50+ countries with 1,800 experts , combining enterprise-scale digital marketing with customized, agile solutions for brands. Brand vs. Demand: Striking the Right Balance 🎯 With a shift toward performance-driven marketing , brands are asking, "How do we reintegrate brand building with direct response?" The answer? Full-funnel strategies. MMM is Back—With AI 🔄 Marketing Mix Modeling (MMM) is making a huge comeback thanks to AI-powered analytics , offering faster, more accurate insights without reliance on cookies. Retail Media & Walled Gardens: Friend or Foe? 🛒 Retail giants like Amazon, Walmart, and Target dominate ad spend, but brands must connect insights across Google, Meta, and beyond to avoid fragmentation. AI-Powered Media Buying: The Rise of PMAX & A+ 🤖 Google’s Performance Max and Meta’s Advantage+ automate media buying, but human oversight is key. Marketers must balance automation with strategic control. Creative AI: Pencil & The Future of Ad Testing ✍️ Jellyfish’s Pencil AI tool generates ads 66% faster, 53% cheaper, and 44% more effective , linking directly to ad accounts for pre-launch performance predictions. CTV is Finally Killing Linear TV 📺 Streaming giants, live sports, and big cultural moments (Super Bowl, Oscars, etc.) are accelerating the shift to Connected TV (CTV) , making it a must-buy for advertisers. 🎙 Guest: Jeff Matisoff 🎤 Host: Mike Shields 📺 Sponsor: ElementalTV 🎬 Producer: FEL Creative…

Next in Media

1
That generational shift that needs to happen is so far away. And that's the biggest problem for sports right now. 32:14

6 weeks ago32:14

32:14

Next in Media spoke with Andrew Rosen, an analyst and author of the newsletter Medium Shift, about the struggles traditional media companies are having in catering to younger sports fans. Rosen also talked about the various attempts at recreating sports bundles, and whether we're headed toward a world where all sports are available via streaming, yet fans are more confused and overwhelmed than ever. Takeaways: The Shift from Streaming Wars to Rebundling The streaming industry is moving past the "streaming wars" phase into a period of rebundling . Companies are seeking ways to package content more efficiently while keeping consumers engaged. The Role of Fandom in Media Strategy Successful media companies hyper-serve niche fandoms , as seen with the New York Times acquiring The Athletic and Crunchyroll’s anime dominance. Legacy Media vs. Digital Native Platforms Traditional media companies struggle with direct-to-consumer (DTC) strategies , while platforms like YouTube, Netflix, and Tubi personalize user experiences for higher engagement. The Future of Sports Streaming ESPN faces challenges in making sports content discoverable. Apple is already outperforming ESPN in driving sports engagement through push notifications. AI’s Role in Content Creation Generative AI isn’t replacing creators—it’s giving them superpowers . Those with storytelling skills will thrive, while others may struggle. Many decision-makers in legacy media lack a deep understanding of DTC logic . A younger generation, raised in the digital age, will likely reshape the future . The Long-Term Future of Sports Rights While sports streaming is growing, broadcast TV is still dominant . The real battle is understanding how sports fans engage and what they’ll pay for . Guest: Andrew Rosen Host: Mike Shields Sponsor: ElementalTV Producer: FEL Creative…

Next in Media

1
Breaking Down the Netflix vs YouTube Streaming War 19:58

6 weeks ago19:58

19:58

Next in Creator Media talked with Business Insider media correspondent Lucia Moses about why Netflix is suddenly paying more attention to creators and YouTube, and what this might mean for the future of talent deals and distribution.Moses also weighed in on Amazon's Beast Games, Netflix's ad business and the state of Hollywood. Takeaways: Netflix’s Creator Strategy Evolution Netflix is shifting its approach, recognizing YouTube as both a competitor and a source of creator talent. They aim to bring podcasters onto the platform to revamp talk show content. YouTube’s Dominance on TV Screens YouTube now leads in TV viewing time, surpassing traditional networks. This shift signals a transformation in how audiences consume video content, influencing ad spend and media strategy. The Role of Authenticity in Creator-Led Content Audiences prefer unpolished, authentic content over heavily produced talk shows. Netflix and others are learning that overproduction can diminish engagement with creator-led shows. Amazon’s Aggressive Creator Investments Amazon is pushing creator-led content aggressively, with deals like MrBeast’s Beast Games . Legacy studios remain hesitant due to past failed investments in creators. The Rise of Video Podcasting on YouTube YouTube is actively positioning itself as a home for video podcasts, appealing to Gen Z and advertisers who see potential in habitual, TV-like viewing patterns. Netflix’s Ad Tier Expansion Netflix’s ad-supported tier is growing, with over 45–50 million U.S. users. However, it lags behind Disney and Amazon, which have twice the ad-tier audience. Brand Safety Perceptions Are Changing The shift in advertiser sentiment suggests that concerns over brand safety on platforms like YouTube are diminishing, making it easier for YouTube to compete for TV ad dollars. Sports Streaming Is Fragmenting the Market Sports fans now face a complex streaming landscape with multiple providers like Disney, Amazon, YouTube, and cable alternatives. Consolidation may be inevitable. Media Industry Mergers & Uncertainty Major mergers loom in the media and ad industries, with legacy networks being spun off. The uncertain political climate may delay some deals but will likely reshape the industry. Guest: Lucia Moses Host: Mike Shields Sponsor: VuePlanner Producer: FEL Creative…

Next in Media

1
So, is AI Going to Ruin the Internet and Kill Journalism? 26:56

7 weeks ago26:56

26:56

Next in Media spoke with David Kostman, CEO of Teads (formerly Outbrain) about the company's plans to bring together performance advertising, web video and TV, and move beyond its reputation as haven for 'cheap' ads. Kostman also talked about how publishers are preparing for more AI-driven search and content discovery, and whether brands are as invested as they should be in news and the open web. Takeaways: Outbrain & Teads: A Game-Changing Merger for the Open Internet The Outbrain-Teads merger creates a $1.7 billion ad powerhouse , merging native performance and premium video advertising to serve brands across the entire marketing funnel. The Power of Controlled Real Estate & First-Party Data Unlike traditional ad networks, Teeds secures exclusive publisher inventory , ensuring premium ad placement without competing in an auction model. AI & The Future of Digital Advertising Optimization Teeds is integrating AI-driven predictive analytics for automated media buying and ad optimization , enhancing real-time targeting . CTV Advertising & The Evolution of Small Business Reach Teeds is making a strong push into Connected TV (CTV) , with exclusive placements on OEM home screens like LG and Hisense . AI, Content Discovery & The Fight for Quality Journalism With the rise of AI-generated content , premium publishers are at risk. Teeds is doubling down on supporting quality journalism , ensuring trusted news sites get premium monetization opportunities . 📢 Final Thought: Teeds is reshaping the future of digital advertising , combining premium video, performance-driven targeting, and AI-powered optimization to create a brand-safe, full-funnel solution that rivals the biggest players in the industry. Guest: David Kostman Host: Mike Shields Sponsor: ElementalTV Producer: FEL Creative…

Next in Media

1
Is AI Going to Ruin - or Bolster - the Creator Economy? 25:47

7 weeks ago25:47

25:47

Next in Creator Media spoke with Paul Greenberg, CEO of Butter Works, on how his company uses AI to help brands make more successful social video content, and why so far, the technology has been a net positive. Still, Greenberg talked about the dangers of the proliferation of AI slop and why it's going to become challenging for consumers and brands to sort through what's real, what's not, and what kind of attention is most valuable. 🎙 Episode Highlights: Next in Creator Media 🔥 Featuring Paul Greenberg, CEO of Butterworks AI in Content Strategy: How Butter Works Uses AI to Power Success Butterworks has been leveraging AI since 2018 , using natural language processing and computer vision to predict video performance. The Evolution of Creator Media & The Rise of Long-Form Content Short-form video isn’t dead —but TikTok, YouTube Shorts, and Reels are now embracing long-form . Viewers crave deeper connections with creators (e.g., MrBeast, Kai Cenat), making longer videos more engaging and monetizable . The Changing Landscape of Social Algorithms & The YouTube Shift YouTube’s algorithm is now personalized per user , making it harder for creators to game the system . Thumbnail and title optimization still matter, but authenticity and audience loyalty are key. AI-Generated Influencers & The Limits of Digital Personas AI-driven influencers (e.g., Lil Miquela ) are gaining traction, but lack deep engagement compared to human creators . The Coming AI Flood: Should Brands Worry? Platforms like Google and Meta struggle to filter out AI-generated content , leading to potential content overload . The shift toward AI-curated search results (e.g., Google’s Gemini) makes SEO and brand visibility more challenging. AI’s Role in Brand Marketing & Media Strategy AI is not about replacing humans , but rather enhancing creativity and efficiency . 🎧 Listen to the full episode for more expert insights on AI, creators, and the future of media marketing! Guest: Paul Greenberg Host: Mike Shields Sponsor: VuePlanner Producer: FEL Creative…

Next in Media

1
Why CTV Ad Targeting is Much Harder Than You Think 24:24

8 weeks ago24:24

24:24

Next in Media spoke with David Levy, CEO of OpenAP, about some of the misconceptions in the market when it comes to data-driven TV advertising, and how TV networks can balance collaboration and competition in the face of the growth of Big Tech in TV. Takeaways: The Evolution of OpenAP: Standardizing TV Advertising OpenAP was founded to unify ad innovations across TV networks, creating scalable, standardized solutions for advertisers. Bridging Linear TV and Streaming for Advertisers While linear TV dominated ad spending, OpenAP has expanded its infrastructure to solve audience fragmentation in Connected TV (CTV). The Role of First-Party Data in TV Advertising Brands investing in first-party data need standardized methods to target consumers consistently across multiple media platforms. The Transparency Challenge in CTV Ad Targeting Unlike digital, CTV ad targeting lacks transparency due to multiple data transformations from audience lists to device-level identifiers. Solving Audience Measurement Discrepancies Differences in identity-matching methods among media companies create inconsistencies in audience targeting and measurement. The Push for a Unified Ad Planning Infrastructure OpenAP aims to establish a seamless way for advertisers to plan and execute campaigns across different streaming services and TV networks. The Need for Scalable TV Advertising for Small Businesses Unlike Google and Meta, TV lacks an easy-to-use, cost-effective ad buying platform for small advertisers—a gap the industry must address. Guest: David Levy Host: Mike Shields Sponsor: Epsilon Producer: FEL Creative…

Next in Media

1
Long Form Creator Content Really is Having a Moment Right Now 23:23

8 weeks ago23:23

23:23

Next in Creator Media spoke with Cristina Lawrence, EVP of Consumer & Content Experience at Razorfish about the march toward more TV-like seasons for many top creators, and whether this is making it easier to move ad dollars over from TV. Lawrence also talked about TikTok's future, who might grab the social commerce mantle, and whether Joe Rogan is a podcaster or a YouTuber. Takeaways: Long-Form Content is Winning the Creator Economy Platforms like YouTube are shifting towards structured, episodic content (e.g., video podcasts, multi-part series). Creators are becoming media networks , with brands integrating organically into their content strategies. Creators Are the New Media Networks Influencers now function as full-scale media companies , reaching highly engaged audiences . Brands must approach them as partners , not just ad placements. The Rise of Creator-Led Brand Partnerships Mega-creators like MrBeast, Hailey Bieber, and Charli D’Amelio are launching their own DTC (direct-to-consumer) brands . These businesses succeed when they align authentically with the creator’s identity. Social Commerce is Gaining Traction, but Still Evolving Platforms like TikTok Shops and Amazon Live are making inroads in live shopping . However, U.S. adoption lags behind Asia , where live shopping is deeply integrated into culture . Micro-Influencers & Niche Creators Are Essential Brands are shifting to micro-influencers for more targeted, authentic engagement . Agencies use AI-powered discovery tools (e.g., Publicis' Influential) to identify high-performing niche creators . The TikTok Uncertainty & the Future of Short-Form Video If TikTok were to disappear , YouTube Shorts and Instagram Reels could fill the gap. However, each platform serves distinct user behaviors , with YouTube favored for long-form content . Guest: Cristina Lawrence Host: Mike Shields Sponsor: VuePlanner Producer: FEL Creative…

Next in Media

1
'Disney is a technology company' - What's behind the push to have a unified ad tech platform at the mouse house? 23:35

9 weeks ago23:35

23:35

Next in Media spoke with Jamie Power, Disney's SVP, Addressable Sales, about ongoing measurement challenges in streaming, what happened with the so-called currency wars, and why it's a big deal that ESPN and Disney are now on the same ad server. Takeaways: The Rise of Actionable Tech at CES 2025 Jamie Power highlighted that CES 2025 felt more actionable than ever, with tools and technologies ready to be leveraged immediately, marking a shift from futuristic concepts to practical implementation. Disney's Transparent Data Strategy Disney introduced ad-supported Monthly Active Users (MAU) metrics across platforms like Hulu, ESPN, and Disney+, emphasizing transparency in streaming data to aid better planning for advertisers and agencies. The Role of Disney Compass in Data Integration Disney Compass enables seamless integration of data into agency tools, empowering advertisers to deduplicate reach and enhance campaign planning. AI's Transformative Impact on Media Planning Disney Select AI and partnerships like Publicis Core AI were showcased as tools to generate audience insights, driving strategic decisions and elevating media planning to predictive precision. Balancing Automation with Human Expertise Jamie addressed concerns about AI replacing jobs, emphasizing its role in streamlining tasks and allowing professionals to focus on impactful, thoughtful strategies. Live Sports on CTV: Game-Changing Advertising Disney's advancements in dynamic ad insertion during live sports events ensure scalability and seamless viewer experiences, reshaping how advertisers engage with audiences in real time. Self-Serve Advertising Platforms for SMBs Disney's self-service platform has empowered thousands of small advertisers to access measurable, localized campaigns, from florists targeting specific zip codes to brands leveraging audience-specific tools. Guest: Jamie Power Host: Mike Shields Sponsor: ElementalTV Producer: FEL Creative…

Next in Media

1
TikTok in Limbo - What Should Brands and Creators Be Watching For 19:05

9 weeks ago19:05