Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Fortnite and Roblox for (Ad) Dummies
Manage episode 395680323 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Next in Media spoke to Dylan Collins, former executive at Epic Games, about the evolution of gaming over the past decade, and what brands and media companies need to understand about Gen Z and Gen Alpha's love of social, UGC gaming platforms like Fortnite and Roblox.
Guest: Dylan Collins
Host: Mike Shields
Sponsored by: Kochava
Sponsored by: Publica
Produced by: Fresh Take
Takeaways
- Super Awesome started as a kids media company and evolved into a provider of tools for kids digital media.
- Fortnite and Roblox have become popular gaming platforms for young audiences.
- Brands and advertisers are increasingly interested in reaching young audiences on platforms like Fortnite and Roblox.
- In-game advertising on user-generated content platforms is still evolving and faces challenges in terms of ease of buying and scalability.
- The future of advertising on these platforms may involve rewarded mechanics and long-term partnerships with brands.
Chapters
00:00 Introduction and Background
01:14 Starting Super Awesome
02:08 Challenges in Financing
03:29 Expanding Beyond Kids Ad Tech
04:20 Building Tools for Kids Digital Media
05:09 Importance of Parental Consent
06:08 Expansion into Content and Community Tools
07:15 Expansion of Customer Base
08:11 Rise of Kids as a Visible Audience
09:42 Success of Fortnite and Roblox
10:47 Fortnite's Appeal to Young Audiences
12:16 Fortnite as a Social and Gaming Platform
13:39 Shift from Social Platforms to Gaming Platforms
15:09 Brands and Advertising in Fortnite and Roblox
18:28 Long-Term Partnerships with Brands
20:23 Transition to Long-Term Thinking
22:37 Challenges in In-Game Advertising
24:24 Importance of Making Buying Ads Easy
25:18 Supporting Brands and Advertisers on UGC Platforms
26:16 The Future of Advertising on UGC Platforms
27:43 Acquisition by Epic Games
29:27 Growing Importance of Young Audiences
30:23 Generational vs. Cohort Platforms
32:37 Future of Fortnite and Roblox
34:12 Empowerment of Younger Audiences
37:30 Conclusion
183 episodes
Share
Manage episode 395680323 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Next in Media spoke to Dylan Collins, former executive at Epic Games, about the evolution of gaming over the past decade, and what brands and media companies need to understand about Gen Z and Gen Alpha's love of social, UGC gaming platforms like Fortnite and Roblox.
Guest: Dylan Collins
Host: Mike Shields
Sponsored by: Kochava
Sponsored by: Publica
Produced by: Fresh Take
Takeaways
- Super Awesome started as a kids media company and evolved into a provider of tools for kids digital media.
- Fortnite and Roblox have become popular gaming platforms for young audiences.
- Brands and advertisers are increasingly interested in reaching young audiences on platforms like Fortnite and Roblox.
- In-game advertising on user-generated content platforms is still evolving and faces challenges in terms of ease of buying and scalability.
- The future of advertising on these platforms may involve rewarded mechanics and long-term partnerships with brands.
Chapters
00:00 Introduction and Background
01:14 Starting Super Awesome
02:08 Challenges in Financing
03:29 Expanding Beyond Kids Ad Tech
04:20 Building Tools for Kids Digital Media
05:09 Importance of Parental Consent
06:08 Expansion into Content and Community Tools
07:15 Expansion of Customer Base
08:11 Rise of Kids as a Visible Audience
09:42 Success of Fortnite and Roblox
10:47 Fortnite's Appeal to Young Audiences
12:16 Fortnite as a Social and Gaming Platform
13:39 Shift from Social Platforms to Gaming Platforms
15:09 Brands and Advertising in Fortnite and Roblox
18:28 Long-Term Partnerships with Brands
20:23 Transition to Long-Term Thinking
22:37 Challenges in In-Game Advertising
24:24 Importance of Making Buying Ads Easy
25:18 Supporting Brands and Advertisers on UGC Platforms
26:16 The Future of Advertising on UGC Platforms
27:43 Acquisition by Epic Games
29:27 Growing Importance of Young Audiences
30:23 Generational vs. Cohort Platforms
32:37 Future of Fortnite and Roblox
34:12 Empowerment of Younger Audiences
37:30 Conclusion
183 episodes
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Similar to Next in Media
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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continue reading
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