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What happens when an election year happens during a Cookiepocolypse
Manage episode 400728186 series 2805892
Next in Media talked with Ryan Meerstein, Managing Partner at Targeted Victory, about the state of digital advertising for the 2024 election. Ryan talked about why his job is harder than ever, in a post cookie, post Cambridge Analytica, disinformation heavy world - and why candidates plan to ramp up spending regardless.
Guest: Ryan Meerstein
Host: Mike Shields
Sponsored by: Publica
Produced by: Fresh Take
167 episodes
Manage episode 400728186 series 2805892
Next in Media talked with Ryan Meerstein, Managing Partner at Targeted Victory, about the state of digital advertising for the 2024 election. Ryan talked about why his job is harder than ever, in a post cookie, post Cambridge Analytica, disinformation heavy world - and why candidates plan to ramp up spending regardless.
Guest: Ryan Meerstein
Host: Mike Shields
Sponsored by: Publica
Produced by: Fresh Take
167 episodes
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