The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Week in Review
Manage episode 398844415 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mike & Ari talk Google earnings, Sandbox, and whether anyone cares about Tech and Congress.
They also express concerns about the future of advertising and the impact of privacy changes. The conversation touches on Google's earnings and the success of YouTube. They discuss the congressional testimony and its limited impact on advertisers. The conversation also explores the challenges faced by journalism and the ownership of publications. They share podcast recommendations and discuss the upcoming Super Bowl and a unique advertising stunt. The conversation concludes with a discussion on the attacks on pop culture figures by Republicans.
Takeaways
• The privacy sandbox and the future of advertising are topics of concern in the industry.
• Google's earnings and the success of YouTube are noteworthy.
• Congressional testimony has limited impact on advertisers.
• The challenges faced by journalism and the ownership of publications are discussed.
• Podcast recommendations and the upcoming Super Bowl are mentioned.
Chapters
00:00 Introduction and IAB Conference
01:17 Criticizing the Privacy Sandbox
02:10 Concerns about the Future of Advertising
03:17 The Impact of Privacy Changes on Advertising
04:02 Google's Earnings and YouTube's Success
05:19 The Perception of Google's Performance
06:14 The Future of Search and AI
07:38 Congressional Testimony and its Impact on Advertising
08:46 Advertisers' Response to Social Media Failings
09:45 The Influence of Advertisers on Social Media Platforms
10:30 The Potential Breakup of Google's Network Business
12:06 The Decline of Digital Publishing
13:09 The Challenges Faced by Journalism
14:15 Ownership of Publications: Billionaires vs. Private Equity
15:16 The Possibility of Government Funding for Journalism
16:31 Media Consumption and Podcast Recommendations
18:15 Disappointment with the Pivot Podcast
19:37 Expectations for Super Bowl Ratings
20:18 Flash Talking's Super Bowl Ad Stunt
21:13 Taylor Swift and Political Endorsements
22:45 Republicans' Attacks on Pop Culture Figures
167 episodes
Share
Manage episode 398844415 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mike & Ari talk Google earnings, Sandbox, and whether anyone cares about Tech and Congress.
They also express concerns about the future of advertising and the impact of privacy changes. The conversation touches on Google's earnings and the success of YouTube. They discuss the congressional testimony and its limited impact on advertisers. The conversation also explores the challenges faced by journalism and the ownership of publications. They share podcast recommendations and discuss the upcoming Super Bowl and a unique advertising stunt. The conversation concludes with a discussion on the attacks on pop culture figures by Republicans.
Takeaways
• The privacy sandbox and the future of advertising are topics of concern in the industry.
• Google's earnings and the success of YouTube are noteworthy.
• Congressional testimony has limited impact on advertisers.
• The challenges faced by journalism and the ownership of publications are discussed.
• Podcast recommendations and the upcoming Super Bowl are mentioned.
Chapters
00:00 Introduction and IAB Conference
01:17 Criticizing the Privacy Sandbox
02:10 Concerns about the Future of Advertising
03:17 The Impact of Privacy Changes on Advertising
04:02 Google's Earnings and YouTube's Success
05:19 The Perception of Google's Performance
06:14 The Future of Search and AI
07:38 Congressional Testimony and its Impact on Advertising
08:46 Advertisers' Response to Social Media Failings
09:45 The Influence of Advertisers on Social Media Platforms
10:30 The Potential Breakup of Google's Network Business
12:06 The Decline of Digital Publishing
13:09 The Challenges Faced by Journalism
14:15 Ownership of Publications: Billionaires vs. Private Equity
15:16 The Possibility of Government Funding for Journalism
16:31 Media Consumption and Podcast Recommendations
18:15 Disappointment with the Pivot Podcast
19:37 Expectations for Super Bowl Ratings
20:18 Flash Talking's Super Bowl Ad Stunt
21:13 Taylor Swift and Political Endorsements
22:45 Republicans' Attacks on Pop Culture Figures
167 episodes
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Similar to Next in Media
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
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continue reading
The best sales leaders in the world are revealing their points of view, playbooks, and tried and true tactics...only on Reveal: The Revenue Intelligence Podcast. Join us each month as host Dana Feldman digs deep into the world of the sales leaders she admires and aspires to be from some of the largest and most prominent organizations. Whether you're a CRO or aspiring to be one, these conversations will help you lead teams well, surpass revenue goals, and stay ahead of industry trends. Dana F ...
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continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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Go offline with the Player FM app!
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