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What do data scientists really do at ad agencies?
Manage episode 379389058 series 2805892
Next in Media spoke with Mike Bregman, chief data officer at Havas, about his unique background, where he sees AI being applied to advertising (and what is just noise) and why the media industry needs a Joint Industry Committee.
Guest: Mike Bregman
Host: Mike Shields
In Partnership with: Comcast Advertising
Produced by: Fresh Take
166 episodes
Manage episode 379389058 series 2805892
Next in Media spoke with Mike Bregman, chief data officer at Havas, about his unique background, where he sees AI being applied to advertising (and what is just noise) and why the media industry needs a Joint Industry Committee.
Guest: Mike Bregman
Host: Mike Shields
In Partnership with: Comcast Advertising
Produced by: Fresh Take
166 episodes
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