How to become a customer-centric business - and why it matters, with Chris Hood

Help! My Business is Growing

If you have a customer-centric business, it means your customers are at the heart of everything you do.

And this is a good thing because happy customers equals a thriving business.

But sadly, many small businesses struggle to make this happen beyond their team members on the front lines.

And this is a problem since customer satisfaction is crucial to your success.

So what do you need to do to make your business truly customer-centric?

What exactly does being customer-centric entail?

And how can you encourage this mindset across your entire organization?

In this episode, our guest Chris Hood offers actionable advice on building a customer-centric business. He shares how to implement it in your business to help it grow financially healthy and successful in the long run.

Chris is a keynote speaker, strategist, and thought leader in customer-centric cultures, artificial intelligence, and innovation.

He boasts over three decades of experience in business development and is the author of 'Customer Transformation,' where he provides a roadmap to customer alignment and business value, articulating a transformative seven-stage strategy.

As the Founder and CEO of Synsible AI, Chris spends his time helping businesses leverage AI and reach 10x thinking.

We discuss:
02:07 - Developing a customer-centric environment in your business

04:33 - Growing a customer-centric mindset in non-customer-facing departments

11:18 - Chris Hood’s customer-centric framework for your business

14:27 - Companies that excel in being customer-centric

18:02 - Implementing Customer-centric activities in your business

21:03 - The differences between small and large businesses in becoming more customer-centric

25:22 - Real-life examples of customer inclusion done right

29:04 - Analyzing the root causes of why customer-centricity is a challenge for many businesses

30:33 - Debunking the Customer is Always Right Myth

35:41 - Actionable steps to take to become a customer-centric business

Resources:
Chris Hood, Digital Strategist, Podcast Host and Author:
https://chrishood.com/

LinkedIn:
https://www.linkedin.com/in/chrishood/

Twitter:
https://twitter.com/chrishood1

Youtube:
https://www.youtube.com/chrishood

Author of Customer Transformation
https://chrishood.com/product/customer-transformation-hardcover-book/?swcfpc=1

Podcast | The Chris Hood Digital Show
https://podcasts.apple.com/us/podcast/the-chris-hood-digital-show/id1671355874

Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/
Blog post | How to Become a Customer-Centric Business - and Why It Matters
https://www.newcastlefinance.us/listen/how-to-become-a-customer-centric-business-and-why-it-matters/

Chapters

1. How to become a customer-centric business - and why it matters, with Chris Hood (00:00:00)

2. Developing a customer-centric environment in your business (00:02:07)

3. Growing a customer-centric mindset in non-customer-facing departments (00:04:33)

4. Chris Hood’s customer-centric framework for your business (00:11:18)

5. Companies that excel in being customer-centric (00:14:27)

6. Implementing Customer centric activities in your business (00:18:02)

7. The differences between small and large businesses in becoming more customer centric (00:21:03)

8. Real-Life examples of customer inclusion done right (00:25:22)

9. Analyzing the root causes of why customer-centricity is a challenge for many businesses (00:29:04)

10. Debunking the Customer is Always Right Myth (00:30:33)

11. Actionable steps to take to become a customer centric business (00:35:41)