Finding Your Passionate Core Customer

Remarkable Retail

This week we explore some of the content from Steve's forthcoming book Leaders Leap: Transforming Your Company at the Speed of Disruption, which is now available for pre-order at book retailers worldwide.

In particular, we go deep on a strategy of being "Special, Not Big" by significantly narrowing the aim of the customers you serve to be more intensely relevant and more highly differentiated. Finding your passionate core is about discovering those customers that sit at the heart of your customer bulls-eye and editing what you do to amplify your impact. In a world where it's harder and harder to become the compelling signal amid all the noise, trying to serve a mass audience is akin to losing a race to the bottom. Find your people, creating meaningful connections, and give them something to talk about.

But we kick things off with an overview of our upcoming busy Shoptalk schedule, including recording several episodes in our Bambuser sponsored remote podcast studio/beach cabana. Then it's on to the week in retail news, which features a return to the Wobbly Unicorn Corner to see what's new with Matches Fashion, Stitch Fix, and TheRealReal. We also share our take on strong quarters from Abercrombie & Fitch and American Eagle Outfitters two ANVB's (Analog Native Vertical Brands), while lamenting big whiffs from Victoria's Secret and Foot Locker. We conclude by trying to make sense of Wall Street's ebullient response to Target's latest earnings.

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About Us

Steve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of two bestselling books: Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the all new Leaders Leap: Transforming Your Company at the Speed of Disruption , now available for purchase in hardcover, as an e-book, or exclusively as an audiobook on Audible. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media.

Don't forget to join Steve's new Linked Group for his new book.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail,

Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois.

Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.