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How to Transform Your Brand with The Power of a Great Name - BM413
Manage episode 406232189 series 3353542
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Are you curious how to transform your right and elevate your book's success?
Tune in as I chat with Alexandra Watkins, the creative force behind the naming firm Eat My Words, and author of the Inc. Magazine top ten marketing book, "Hello, My Name is Awesome."
In this insightful episode, we delve into the crucial role branding plays for nonfiction authors, offering practical advice and innovative strategies to enhance your book's visibility and appeal.
Key Takeaways:
- Strong Brand Essentials: Understand the importance of a cohesive brand across all your platforms for a strong, recognizable identity.
- The Magic of Monikers: Discover the impact of catchy, memorable names and how they can distinguish your work.
- Navigating Rebranding: Gain insights into effective rebranding strategies to stay relevant across various niches.
- Book as a Marketing Tool: Learn how to leverage your book for broader opportunities and enhance visibility.
- Innovative Promotion Tactics: Uncover creative ideas for promotional campaigns to captivate your audience.
Don't miss this opportunity to learn from Alexandra Watkins and discover how strategic branding can transform your book into a success.
Tune in and apply these strategies to your book marketing plan!
Here's how to connect with Alexandra:
Website: EatMyWords.com
Instagram: Eat My Words names
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No one wants what you’re selling (ouch) – but they want THIS…
… what they want is the *transformation* that it provides.
Only question is: how do you sell that transformation?
My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, Story Selling Workshop.
It’s 100% free and it’s happening at 3 different times, between September 12 and 14.
All you have to do is pick a time and register here:
And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)
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