))
Ep #065: Marketing Your Home Service Business with Serial Entrepreneur Marcia Barnes
Manage episode 407119232 series 3557963
Content provided by Tom Poltersdorf Jr.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Poltersdorf Jr. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I interview Marcia Barnes, a serial entrepreneur who grew a company from $2 million to over $400 million in revenue. She is now the Founder and CEO of Valve+Meter Performance Marketing transforming home service businesses through profitable marketing programs. Her goal at Valve+Meter is to 10x the value of 100 businesses by helping them find new customers to grow their business.
She has bought over $500 million of direct-response marketing with more than 80% of them failing. Over the years she has learned you don't grow a business by buying marketing. You grow a business by testing, measuring, learning, and scaling successful tests.
We discuss:
- Getting permission to lead from your team to get transformational results in a business.
- Why marketing today is broken.
- When to outsource your marketing vs building an in-house team
- The importance in responding to lead times from prospective customer inquiries and actual statistics on how bad companies are doing this.
- What marketing metrics should you start tracking.
Resources:
Marcia's website: Valve+Meter
Marcia's book: Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future
-----
We help business owners:
→ Understand the complexity of navigating a business transition
→ Assess their level of preparedness from a financial, tax, and legal perspective
→ Plan for the next chapter of their life
👉 Get Your Free Readiness Assessment!
-----
WANT MORE BUSINESS PLANNING TIPS?
Subscribe to the Business Exit Success Newsletter.
As a thank you, you'll receive a copy of The Freedom Point: A Financial Planning Guide for Business Owners.
98 episodes
Share
