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134. Why Lack of Creativity in Outreach Creates Burnout with Amy Hrehovcik
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The following episode is also available on YouTube: https://youtu.be/ISUTGqwZQOc
Templates, procedures, and playbooks are all great. They help us to develop and maintain a consistent messaging strategy to prospective buyers. But what happens when micromanage our sellers to follow them to the letter? Burnout.
This week we are taking ideas and insights from Amy Hrehovick. Amy has over 15 years of experience leading, training, and coaching sales teams in the technology sector. She has championed the movement from legacy sales tactics, opting for methods of prioritizing genuine connection, buyer-centric experiences, and stellar win rates. She is also the host of the Revenue Real Hotline Podcast.
In this episode, you’ll learn:
- Why stripping creativity and autonomy out of the sales process will ruin your team.
- Why today's sales process isn't designed to serve the buyer.
- Why Demand Creation is different than Demand Fulfillment.
- Why if you wait until the buyer is in decision mode, you've waited too long.
- What is "Dark Social"
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8 Fundamentals for Building a Scalable Sales Model - Free WhitepaperMany sales leaders claim they are eager to build a scalable sales model positioned for growth – a model that will allow them to ramp up revenue dramatically, without causing stress. Is that even possible? The answer is yes... if you have the right processes in place. How do you make sure that happens?
Here are eight ideas we are sharing with our clients.
Download the free whitepaper at fullfunnelfreedom.com/scale
Resources:
Hidden Potential: The Science of Achieving Greater Things - by Adam Grant
The Revenue Real Hotline Podcast
Full Funnel Freedom https://fullfunnelfreedom.com
Sandler on Instagram https://www.instagram.com/sandler_yyc/
Sandler in Calgary - www.hamish.sandler.com/howtosandler
Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/
Sponsorship or guest inquiries - podcast@fullfunnelfreedom.com
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