))
Episode 60: Structuring Your Podcast with Monetization in Mind (Podcasting 102)
Manage episode 407259846 series 3562336
Content provided by Flint Stone Media LLC and Producer Jaime Legagneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Flint Stone Media LLC and Producer Jaime Legagneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will explain why, as a blanket rule for podcasters, the CPM model of advertising is NOT an ideal way to go and instead offer you an alternative approach. From there, I will give you a roadmap for tapping into your resources to prime your show’s format for monetization and share various ways to monetize your show above and beyond packing it full of ads and turning off your listeners. Come discover several, less-obvious ways to monetize your podcast platform and optimize the return on investment with every episode. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Monetization Topics Covered In This Presentation:
- Why the CPM Model is the devil, haha!
- Venn diagram for potential sponsors
- Design show with monetization in mind at each step:
- Who’s going to be involved (guests, building a community)
- What segments can you have added value
- Terms no less than 4 monthS
- Sponsored show segments:
- Highlighted products
- Ongoing content contributors
- Media partners
- Links in show notes
- Banner ads on website
- Social media posts
- Facebook Lives with the sponsor
Link to Sound File for Sight Impaired: Click Here
Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com)
Link: Producer Jaime to Give Two Virtual Presentations at the 4th Annual Afros & Audio Podcast Festival | Visit Afros and Audio
Link: Podfest Multimedia Expo
Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com
Follow me on social media:
- Instagram: @FlintStoneMedia
- Tik Tok: TikTok.com/@producerjaime
- Facebook: Facebook.com/FlinttoneMedia
- Twitter: @FlintStoneMedia
- LinkedIn: Producer Jaime | Flint Stone Media
- Clubhouse: @ProducerJaime
Already Have a Podcast? Check Out My Other Show FULL of Podcast Tips: Podfest Podcast | Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Take my Podcast Booster Class! | Let me coach you 1 on 1... | Download My Top Tips Pack
Working on Your Business Expertise? Check Out My Other Show FULL of Business Tips: Owwll Podcast | Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)
Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM | Podopolo
Additional Support Provided by: Flint Stone Media and Listeners Like You!!
Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaime
-----------------
Production House: Flint Stone Media
Copyright of Flint Stone Media LLC 2022.
91 episodes
Share
