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TESTIMONIALS STINK! Video Case Stories Will 10X Your Business
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Ian Garlic is the Founder of Video Cast Story, an agency that supports brands in developing strategies and goals for video case stories. He is also the Founder of StoryCrews, a company dedicated to connecting businesses with top-rated videographers to help them market and expand their brands through powerful video stories. With over 15 years of experience in the digital marketing industry, Ian shares his knowledge and expertise on the Garlic Marketing Show, a podcast that discusses video and marketing trends. Ian believes that customer stories and videos are so essential to scaling, he wrote and published Video Testimonials That Land the Big Fish: The Proven Marketing Strategy to Attract Bigger Clients, Increase Sales, and Achieve Real YouTube Results With Video Case Stories.
In this episode…Video storytelling is a powerful tool that can help businesses attract their desired target audience. But what makes video case stories an effective growth strategy?
Brand marketing expert Ian Garlic explains that video narratives with compelling story arcs allow businesses to connect with their customers on a personal level. Empathic stories can persuade people to act, such as donating to a worthy cause. Ian advises interviewers to sit down with their subjects and have a meaningful conversation when creating dynamic videos. Although emailing the interviewee a questionnaire to answer is time-efficient, it’s impossible to determine a story angle in this way. Before producing a video feature, it’s essential to have goals in mind, such as why you want to interview the individual, what information you want to gather, and the intended platform.
In this episode of Marketing Tails with Mark Bevington, Founder of Video Case Story Ian Garlic joins the show to discuss the power of video storytelling. Ian explains the mere-exposure effect, the difference between video stories and testimonials, proven methods to create effective narratives, and why YouTube is imperative to scale a business.
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