This is the Marketing Tails podcast where we feature top executives and entrepreneurs and share their inspiring stories.
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The Veterinary Innovation Podcast covers the most interesting, exciting, and controversial topics in the industry today. Veterinary technology entrepreneurs Shawn Wilkie and Dr. Ivan Zakharenkov chat with industry leaders and innovators about the biggest challenges they’re facing - and how they’re overcoming them.
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The Spawdcast is a podcast created for pet owners and pet industry professionals. Our mission is to open pet-owner’s eyes to the questions they may not even know to ask, to shine light on the many myths that have been part of pet care for decades and to offer whole solutions for their pets. As well as introduce more options of care for those thinking of working in the pet care industry or those that have an existing career. Hosts Carrie Hyde (owner of The Spaw in Tustin, Ca) is a certified p ...
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Advocacy in Focus: Mindy Dutka on the Power of Story-Driven Dog Photography
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Mindy Dutka is a visual storyteller, dog advocate, and commercial dog photographer for Dogs I Meet, providing mission-driven photography for brands and animal welfare organizations. Dogs supported her during the most challenging times of her life, inspiring her to rekindle her passion for photography. Now, Mindy partners with brands and mission-dri…
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Chris Kelly, Managing Partner and Publisher for Antelligence. Chris discusses the evolution of veterinary publishing, industry trends, including generational changes, inflation and financial pressures, challenges and opportunities in managing large veterinary groups, and the current state of the ve…
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Dr. Karen Whala, co-founder of CodaPet, to discuss how her platform connects pet owners with freelance veterinarians to provide in-home euthanasia services. Dr. Whala shares her journey from the burnout of traditional veterinary practice to founding CodaPet - At Home Pet Euthanasia. Learn more about …
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Sharon Tuggle is the Founder and CEO of 5 Element Food Therapy, an innovative venture dedicated to enhancing pet health through nutrition. Her journey into the pet care industry began with a personal experience involving her dog's health crisis, igniting her passion for the healing power of food rooted in traditional Chinese medicine. This led Shar…
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256 - Dori Fussmann | The Pawsitivity Network
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Dori Fussmann, Founder of “The Vets”, and most recently, of “The Pawsitivity Network”. Dori shares his journey into veterinary medicine and how The Pawsitivity Network aims to address mental well-being challenges within the industry. Discover how focusing on mental health can improve team dynam…
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Stephanie Morley, a serial veterinary entrepreneur and president of Vetlen Advanced Veterinary Devices. They discuss the Vetlen Pouch, a new local drug delivery device that helps professionals administer antibiotics directly into a wound, allowing them to control the quantity and frequency of a…
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Crafting the Perfect Meal: It’s All About Pet Gut Health With Joshua Honcoop
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Joshua Honcoop is the Founder and CEO of Honcoop Natural Pet Food, a leading innovator in the high-end pet food industry. Driven by a passion for crafting nourishing meals for dogs, Honcoop prioritizes canine well-being by focusing on natural baked treats and promoting gut health through specialized products. Joshua and his team offer nutrition con…
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Dr. Marty Becker, the founder of Fear Free, to chat about how professionals and owners can help animals free from stress while visiting veterinary clinics. Dr. Becker talks about the Fear Free program that provides veterinary professionals and pet owners with the knowledge and tools to care for…
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253 - Dr. Brett Shorenstein | Veterinary Innovative Partners
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Brett Shorenstein, a practicing veterinarian and co-founder of Veterinary Innovative Partners, a network of veterinarian-owned-and-operated hospitals, about how they focus on positive workplace culture, high standards of care, and the use of technology to enhance efficiency and reduce burnout. …
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Unveiling Trends and Innovation in Pet Treats and Cakes
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Melinda Kirk Stenger is the CEO and Founder of PetCakes by Lucky Paws, a complete baking kit for cats and dogs and winner of the Best in Show Award at the Global Pet Expo 2023. A dynamic entrepreneur with over 20 years of canine culinary experience, Melinda spearheaded the development of the first-ever DIY organic microwavable pet treats, revolutio…
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252 - Dr. Faith Banks | Midtown Mobile Veterinary Hospice Services
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This week, Shawn and Ivan discuss end-of-life care and aquamation with Dr. Faith Banks from Midtown Mobile Veterinary Hospice Services. Dr. Banks explains the benefits of aquamation services over traditional cremation and addresses various aspects of her business, including how it operates, its relationship with local veterinarians, and the positiv…
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Johnna Devereaux, the Chief Nutrition Officer at Bow Wow Labs, to talk about the Bow Wow Buddy safety product, its core customers, what was the point of launching it, and customer feedback. They also discuss the new Epic Chew Supplement that provides all the benefits of chewing for oral health plus t…
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Jordan Sand is Co-founder of Cold Water Technologies, the brand behind Happy Scratch technology, a supplemental formula that supports skin health to relieve pet allergies. As an add-on to pet food, the formula decreases hotspots and itching. Jordan developed Happy Scratch after receiving a post-doctorate degree in molecular and environmental toxico…
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This week, Shawn Wilkie and Dr. Ivan Zak are joined by Sebastian Gabor, co-founder of Digitail, to chat about the state of artificial intelligence in veterinary medicine. They discuss the findings from the 2024 study, a collaborative effort with AAHA that delved into the perspectives of the veterinary community regarding AI. Additionally, Sebastian…
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249 - Derrick Garrett | Zoundz Therapeutic
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This week Shawn Wilkie and Dr. Ivan Zak welcome Derrick Garrett, the visionary behind Zoundz: Therapeutic Sounds For Pet Anxiety, an app-based solution for reducing pet anxiety through sound therapy. Derrick explains how certain music parameters can positively impact dogs and cats and what role Zoundz plays in stressful pet professional environment…
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Functional and Tasty Dog Treats: How To Develop the Winning Combo
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Rianna Young is the Founder and CEO of Happy Hounds, a premium pet treat and tincture company that strives to improve pets' quality of life by reducing anxiety and pain. NY Cannabis Insider has recognized Rianna as one of New York’s Women in Cannabis. She previously worked in various local and state government roles in New York, including Chief of …
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This week, Dr. Neil Shaw joins Shawn Wilkie and Dr. Ivan Zak on the Veterinary Innovation Podcast to discuss SignalPET's approach to veterinary diagnostics, offering rapid radiographic interpretations and integrating AI technology to deliver comprehensive reports quickly and affordably. Learn more about SignalPET at signalpet.com. Dr. Shaw recommen…
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247 - Dr. Jason Balara | Lark Capital Group
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In this episode of the Veterinary Innovation Podcast, Shawn Wilkie and Dr. Ivan Zak interview Dr. Jason Balara, a veterinary surgeon and co-founder of Lark Capital Group. Dr. Balara shares insights into his journey from veterinary surgery to real estate ownership, highlighting the parallels between being a vet and a real estate investor and emphasi…
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Marketing Insights From a Corporate Refugee Turned Successful Franchisee
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Gerry Romanelli is an entrepreneur, small business owner, and franchisee of multiple brands including Hounds Town, Units Storage, Fetch!, and Furry Land. His background in transportation and logistics, highlighted by extensive business experience, has helped shape his understanding of the latest products, services, and standards in the market. Gerr…
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246 - Coleen Ellis | Two Hearts Pet Loss Center
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This week, Dr. Ivan Zak and Shawn Wilkie speak with Coleen Ellis, founder of Two Hearts Pet Loss Center. Coleen discusses her journey and passion for providing meaningful end-of-life care for pets. She highlights the importance of educating professionals and pet owners on end-of-life care. Learn more about The International Association for Animal H…
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This week, Joey Campagna from CUBEX joined Dr. Ivan Zak and Shawn Wilkie to discuss CUBEX's role in transforming inventory management in veterinary clinics, and its recent innovations, including its involvement in the Safe Handling framework, which sets new standards for managing dangerous drugs. Learn more about CUBEX's solutions at cubex.com.…
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Harnessing Data Integration in CRMs for Business Growth
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David Masulli is the CRM Manager at Pet Food Experts, a leading pet food and supplies distributor partnering with over 6,500 retailers across the US. A RevOps veteran with a background in marketing automation and HubSpot administration, David has a proven track record of optimizing e-commerce revenue and developing compelling marketing campaigns. L…
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244 - Dr. Sharon French | VetAvailability.com
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This week, Shawn Wilkie and Dr. Ivan Zak interview Dr. Sharon French about the creation of VetAvailability.com, its role in helping people find veterinary care, and its impact on expediting patient care. Learn more about VetAvailability.com.By Veterinary Innovation Podcast
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In this episode of the Veterinary Innovation Podcast, Shawn Wilkie and Dr. Ivan Zak talk with Ashley Koll, CEO of Lemon Collaborative, about influencer marketing in the veterinary industry, and how they help both creators and businesses. Learn more about Lemon Collaborative at lemoncollaborative.com. Ashley recommends watching CNN Hero of the Year,…
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This week, Shawn Wilkie and Dr. Ivan Zak chat with Dr. Sarah Machell of PetPath about the advantages of using digital care management tools in clinics and their positive impact on client experience, team workload, and financial performance. Learn more about PetPath at mypetpath.com. Dr. Machell recommends the TED Talk - Clay Christensen: The Jobs t…
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In this episode of the Veterinary Innovation Podcast, Shawn Wilkie and Dr. Ivan Zak speak to Dr. Kenneth Pierce from VESPECON about bridging the gap between specialty vet consultants and general veterinary practices and improving patient outcomes. Learn more about VESPECON at vespecon.com. Dr. Pierce recommends Failing Forward by John Maxwell.…
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Matt Russell from Petszel, to discuss how their platform streamlines the post-adoption workflow by connecting animal shelters, new pet parents, and pet/vet services. Learn more about Petszel at petszel.com. Mr. Russell recommends WSJ Podcast - OpenAI, Sam Altman & Mira Murati (10/20/23).…
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Emmitt Nantz, co-founder of Inventory Ally, discusses how veterinary hospitals can reduce costs and take control of their inventory management on the Veterinary Innovation Podcast with Shawn Wilkie and Dr. Ivan Zak. Learn more about Inventory Ally at inventoryally.com. Emmitt recommends ‘The Goal’ by Eliyahu Goldratt.…
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This week, Shawn and Ivan interview Dr. Caleb Frankel, the CEO of Instinct, discussing the Instinct’s recent acquisition of VetMedux and their vision for integrating their software products to optimize veterinary practice management. Dr. Frankel recommends founder biographies by Walter Isaacson.By Veterinary Innovation Podcast
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Safeguarding eCommerce in an Evolving Digital Landscape With Maya Barkay
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Maya Barkay is Vice President of Marketing at EverC, a cyber intelligence company providing financial institutions, vendors, and merchants with risk management services. With over two decades of marketing and leadership expertise, she is a seasoned professional renowned for her strategic prowess. Throughout her career, Maya has spearheaded impactfu…
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237 - Dr. Richard Markell | Altano Group-North America
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In this episode of the Veterinary Innovation Podcast, Shawn Wilkie and Dr. Ivan Zak are joined by Dr. Richard Markell, the VP of Strategy-M&A at Altano Group-North America, to discuss the unique aspects of equine practice and explore how consolidation in vet med can create a professional collaboration with a focus on maintaining the individual cult…
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Unfortunately, cancer is one of the leading causes of death for dogs in veterinary medicine. This week, Shawn Wilkie and Dr. Ivan Zak hear from Dr. Alejandro Bernal of PetDx about how they are addressing the challenge of early cancer detection by providing veterinary professionals with special tests. Learn more about OncoK9 at oncok9.com. Dr. Berna…
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The Unique CRM Challenges of Operating Dog Socials with Luke Silverman of Bark Social
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Luke Silverman is the Co-founder and CEO of Bark Social, a social experience integrating three of life’s pleasures: the companionship of dogs, the indulgence of libations, and freshly brewed coffee. Wanting his dog to live his best life, Luke was inspired to create this first-of-its-kind concept. He is a third-generation restaurateur who grew up le…
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This week, Shawn Wilkie and Dr. Ivan Zak welcome Yang Shi from VetSnap to talk about their achievement of reaching 1000 customers and their recent entry into the hardware business, and explore the trends in controlled drug logging compliance. Learn more about VetSnap at www.vetsnap.comBy Veterinary Innovation Podcast
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The equine industry struggles with paper-based record-keeping, which is inefficient, inaccurate, and risky. Equine MediRecord's founder, Pierce Dargan, discusses the digitization of veterinary compliance documentation for racehorses with Shawn Wilkie and Ivan Zak. Learn more about EMR at equinemedirecord.com.…
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233 - Dr. Nick Lloyd | Vet XML Consortium
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This week, Shawn Wilkie and Dr. Ivan Zak talk with Dr. Nick Lloyd, a veterinary surgeon and founder of Vet XML Consortium. Dr. Lloyd shares his experience at the London Vet Show, highlighting the latest innovations in the veterinary industry, key players, and technologies that are making a positive impact on practice management and client communica…
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Brad Shear is the CEO of Potter League for Animals, the largest animal wellness organization in Rhode Island, which provides shelter and care for dogs. He’s been in the animal wellness industry for over 29 years, contributing to multiple regional and national organizations. Before Potter League, Brad led the Mohawk Hudson Humane Society as Presiden…
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In this episode of the Veterinary Innovation Podcast, Shawn Wilkie and Dr. Ivan Zak talk with Chan Namgong, the CEO and Founder of Oncotect, about innovative and affordable at-home cancer screening tests for dogs. Chan shares his personal experience with his mother's battle with cancer, which served as the catalyst for creating an accessible and co…
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231 - Dr. Scott Weinman | The Vets Unleashed
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In this week's Veterinary Innovation Podcast, Shawn Wilkie and Dr. Ivan Zak discuss with Dr. Scott Weinman the role of effective and practical time management skills in restoring control and satisfaction in a veterinarian's daily life. Learn more about Dr. Weinman's workshops at thevetsunleashed.com. Dr. Weinman recommends a TED Talk by Tim Urban o…
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For the Love of Sales: It’s Not About Selling
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Darby Copenhaver is a Scale Specialist and Sales Coach at Agency 360, a marketing analytics solution helping businesses manage leads, advertisements, and social media marketing. In his role, he helps business owners transform their design agency burdens into assets that create predictability, wealth, and freedom. Before Agency 360, Darby worked as …
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Custom orthotics for animals can be imprecise and time-consuming using traditional methods. In this episode, Shawn Wilkie and Dr. Ivan Zak discuss Wimba’s innovative approach to creating precise custom orthotics for animals using 3D printing technology with a smartphone with Dr. Kuba Letek, Chief Medical Officer at Wimba. Learn more about Wimba at …
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Veterinary professionals often face financial stress and lack tools for effective money management. This week, Shawn Wilkie and Dr. Ivan Zak talk to Habit Money's founder, Jessica Baier, about achieving financial wellness in vetmed, reducing stress, and finding peace of mind. Learn more about Habit Money at yourfinancialhabit.com. Jessica recommend…
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228 - Dr. Serena Nayee | InclusiVet | Chapter VIII | Vetbulance Community Care
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This week, Shawn and Ivan sit down with Dr. Serena Nayee, the founder of InclusiVet, Chapter VIII, and Vetbulance Community Care. Together, they explore the three initiatives she is involved in and discuss the synergy between the nonprofit and for-profit arms working towards advancing diversity, equity, and inclusion in veterinary medicine. Learn m…
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From Fluff to Fame: How To Make Your Pet Product Go Viral With Influencers
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28:55
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Dan Coughlin is the Co-founder and Managing Director of Get Hyped, a leading influencer and social media marketing agency. His keen eye for innovation and passion for delivering measurable results with influencers have helped Dan navigate brands to unprecedented heights across an ever-evolving social media landscape. Now a seasoned marketing strate…
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This week, Shawn and Ivan explore the potential of telemedicine with Joe Spector from Dutch to tackle challenges in accessing pet care and the shortage of veterinary professionals. Learn more about Joe at dutch.com Joe recommends the book "Never Split the Difference" by Chris Voss.By Veterinary Innovation Podcast
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226 - Janina Krumbeck | MiDOG Animal Diagnostics
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Janina Krumbeck of MiDOG Animal Diagnostics chats with Shawn and Ivan about the transformative potential of molecular-based diagnostic tools in veterinary medicine, that offer more accurate and comprehensive insights into animal health. Learn more about Janina Krumbeck at midogtest.com Janina recommended the book "Think Again" by Adam Grant.…
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Marketing and Branding Isn’t Brain Surgery
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Jessie Wallace is a Marketing Coordinator at Nordblom Company, a multifaceted real estate enterprise investing in commercial, life science, biomedical, retail, and multi-family properties based in Massachusetts. In her role, Jessie oversees marketing initiatives for the commercial, residential, and corporate teams. She has over 10 years of experien…
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225 - Dr. Linda Black | Gallant Therapeutics
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In this week's episode, Shawn and Ivan discuss with Dr. Linda Black of Gallant Therapeutics the role and impact of stem cell therapies in veterinary medicine, exploring their innovative application in animal care. Learn more about Dr. Linda Black at gallanttherapeutics.com. Dr. Linda Black recommended "Emotional Intelligence Habits" by Travis Bradb…
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224 - Eric Miller | Econologics Financial Advisors
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Veterinarians often face with financial management issues, and in this episode, we discuss these challenges with financial advisor Eric Miller, who offers insights on the importance of understanding the veterinary business's financial aspects to secure economic independence. Check your financial health here: https://bit.ly/4711cZP Mr. Miller recomm…
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TESTIMONIALS STINK! Video Case Stories Will 10X Your Business
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Ian Garlic is the Founder of Video Cast Story, an agency that supports brands in developing strategies and goals for video case stories. He is also the Founder of StoryCrews, a company dedicated to connecting businesses with top-rated videographers to help them market and expand their brands through powerful video stories. With over 15 years of exp…
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