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Secrets Of A Successful Entrepreneur feat. Steve Brossman
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Develop an Entrepreneurial Mindset for Success in Business
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Entrepreneurship is not just about starting a business. It’s about having the mindset to continuously innovate and find ways to stand out from the competition. It’s not just about what you do but how you make your customers feel before, during, and after doing business with you. Your perceived position predicts your profits, so creating your own magnetic energy and increasing the buyer’s energy by moving away from being a brown box and creating a unique authority positioning is important.
In this episode, I interview Steve Brossman. Steve is a former National Professional track champion and nine times Amazon best-selling author in marketing and sales. He has had 20 years of TV and video experience, including hosting his own network TV Show. Steve has spoken in 15 countries and trained over 65,000 Entrepreneurs, professionals and business owners to stand out in their Market. Steve emphasizes creating a unique authority positioning and messaging to attract ideal clients and stand out in a competitive market.
Key Takeaways:
- Your perceived position predicts your profits
- Importance of personal magnetic energy and creating a relationship with customers
- Communicate your unique position and differentiate yourself from competitors
- Move away from being a brown box and create a unique authority positioning
- Systemize services and turn them into a blueprint or unique authority positioning
- Learn from people outside your own industry
- People pay for how you make them feel before, during, and after doing business with you
All this and more, on this week’s episode of THE TOOLSHED.
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