E-commerce Expert Mathew Vermilyer of At Home Group: Avoiding Analysis Paralysis When Making Data-Driven Decisions
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In this episode, Kailin Noivo is joined by Mathew Vermilyer, Senior Director of eCommerce Analytics and Optimization at the At Home Group, to discuss:
- How the At Home Group utilizes data to drive decision making
- Avoiding analysis paralysis
- How to use data to increase conversion rates
- Upcoming analytics trends
56 episodes