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unbillable hours: How a Minimum Viable Podcast Can Have a Major Business Impact
Manage episode 408752824 series 3555563
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This show is an example of a minimum-viable podcast.
On this episode, Florian Heinrichs joins the show to share his experience co-hosting the unbillable hours podcast, a twice-monthly show that started as a venting session between Florian and Ash Mohd. At the time, both were colleagues at Accenture. In this conversation, we discuss:
- Florian has since founded his own firm, client friendly, and helps professional services firms with business development, marketing, and growth
- Client Friendly has a four-phase process: strategy, customer journey design, storytelling, systems
- On unbillable hours, Florian and co-host discuss business problems and bring on guests
- Over time, the podcast has helped Florian organize thoughts and develop intellectual property
- Florian believes podcasting is a lean way for professional services firms to produce content and educate clients
- unbillable hours has benefited Florian's career by pushing his thinking regularly
This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
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