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Podcasting 101: Dissecting a Successful Podcast Strategy
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Episode 26: We’re going meta this time with a podcast episode all about podcasting! When Lauren Milbourne and Christopher McGuinness were challenged with creating a podcast for the president of Allan Hancock College, they undertook important strategy and planning work before executing their vision. This approach resulted in a lot of success for their communications team, the president, and the school. In this episode of Higher Education Coffee & Conversation, Lauren and Chris sit down with me to share takeaways from launching and producing a successful podcast that I found extremely helpful - and I think you will too. I’ve even started applying some of their tips to this episode, which you’ll hear towards the end of the show! From theme and format options to production and planning strategies to branding and equipment - if you’ve ever thought about starting your own podcast you won’t want to miss this super-informative conversation.
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