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#3 - Content is King - Using Content to Amplify your Amazon Brand Voice!
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Content is King. It is one of, if not the biggest factor that drives your success on Amazon. Optimizing and maintaining content across all of Amazon’s tools and features is crucial to scaling your business.
In this episode, we will discuss the many ins and outs of content on Amazon and high-level strategies for painting the prettiest pictures on all of Amazon's Content Canvasses.
0:00 - 1:28 - Intro and meeting the guests
1:30 - 3:46 - Content is King
3:50 - 5:00 - Resolution requirements
5:00 - 5:22 - People buy Images, not products
5:26 - 6:49 - How Content Can Drive Sales
6:50 - 7:09 - Doing A/B testing
7:13 - 7:44 - Making your product more enticing with your Content
7:45 - 10:24 - Examples of how effective good Content can be
10:26 - 12:54 - Lifestyle Images and why they’re crucial
12:56 - 14:20 - Where else can you use Content
14:25 - 16:22 - Ranking on your Images
16:24 - 18:01 - Strategy for using the space in an Image
18:02 - 18:57 - Amazon gives you lots of Content tools
19:00 - 20:08 - Using your Content in tandem with Ads and what content works best
20:10 - 22:32 - Catering Images to different marketplaces
22:33 - 23:41 - Getting dynamic and engaging with Content Features
23:42 - 24:15 - Stats from Amazon on having these Content features
24:16 - 31:03 - A+ Premium - history, benefits, and current Requirements
31:03 - 32:48 - What can you use in A+ Premium?
32:46 - 34:25 - How can Content affect a customer’s Confidence Level?
34:25 - 36:35 - Shoppers don’t touch your product online
36:47 - 40:03 - Strategies to sell your Brand on Amazon using Content and other tools
40:12 - 40:45 - We have the painters to improve your Brand Image
40:45 - 43:33 - Unifying your Brand and Content across all platforms
43:35 - 45:12 - Content guidelines and restricted terms
47:04 - 50:22 - Talking to Amazon about future updates to Content tools
50:23 - 51:42 - Tips on Content for New Brands - off and on Amazon
51:48 - 53:50 - Using Content and Brand Continuity as your competitive edge
53:51 - 54:17 - Use your Content to Sell your Brand, not your Product
54:18 - 54:43 - Wrapping up and Outro
Chapters
1. #3 - Content is King - Using Content to Amplify your Amazon Brand Voice! (00:00:00)
2. Enhancing Amazon Content for Success (00:00:10)
3. Optimizing Content for Amazon Sales (00:11:44)
4. Unlocking Premium A+ Features on Amazon (00:22:36)
5. Importance of Branding on Amazon (00:35:15)
6. Amazon Content Strategy and Branding (00:49:01)
30 episodes
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