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#4 - Amazon Vine: Hitting the Ground Running with (Almost) Guaranteed Reviews!
Manage episode 410815856 series 3566824
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I heard it through the Amazon Vine! Today Velocity Pete explores the value the Vine Program can provide to new items as well as the general importance of reviews.
Check out the basics of the program along with some high-level strategies to make the most of the unique review generating program!
0:00 - 1:08 - Intro to Guests and Topic
1:11 - 2:44 - What is the Vine Program?
2:45 - 3:45 - What is BSR?
3:45 - 4:29 - How much do reviews affect BSR?
4:30 - 6:02 - Most people are using Amazon to do product research
6:03 - 6:38 - Every review is a rating, but not every rating is a review
6:40 - 7:56 - You need to get 5+ reviews to reach the common shopper
7:57 - 9:00 - Costs and what does it take to get into Vine
9:15 - 10:35 - The opportunity costs of using Vine to build your brand
10:40 - 12:56 - Parameters of enrolling your Product part 1
12:57 - 13:48 - Vine reviews aren't guaranteed to be good - just honest and unbiased
13:50 - 14:40 - Parameters of enrolling your Product part 2
14:41 - 15:30 - Can FBM users use Vine?
15:31 - 17:05 - Who are these certified Vine Reviewers?
17:06 - 19:14 - Adding the FBA listing to use of Vine
19:20 - 25:52 - Secret Tips for making the most of Vine
25:55 - 29:32 - Finish your listing before sending products to Vine
29:33 - 35:10 - Can you dispute negative Vine reviews?
35:11 - 37:07 - Reaching out to customers in the past
37:08 - 38:42 - 9/10 Shoppers use reviews to make a decision
38:50 - 40:03 - Can you use your Vine review across your content?
40:04 - 41:59 - Reviews are nice, but use your content real estate to educate the customer
42:00 - 47:34 - Enrolling Parent ASINs in Vines vs enrolling your variations
47:35 - 48:26 - The snowball effect of getting more reviews and more sales
48:42 - 49:41 - The Vine Program is a steal when you weigh the opportunity costs against the monetary costs
49:42 - 55:16 - Wrapping up and final thoughts
Chapters
1. #4 - Amazon Vine: Hitting the Ground Running with (Almost) Guaranteed Reviews! (00:00:00)
2. Understanding the Amazon Vine Program (00:00:10)
3. Amazon Vine Reviewer Program Guidelines (00:13:58)
4. Maximizing Vine Reviewer Engagement (00:20:13)
5. Customer Review Management on Amazon (00:32:42)
6. Using Reviews for Amazon Sales (00:38:33)
7. Maximizing Vine Program Strategies (00:49:42)
8. Vine Program With Velocity Sells (00:54:31)
30 episodes
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