Pricing for Freelancers: Tips and Tactics to Capture More Value

Live with The Pricing Lady, the Podcast

Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success.
We've turned the tables this time around and Karla is asking me the questions freelancers ask most when it comes to managing pricing. We start by emphasizing that pricing more than "just" a number. That it's a reflection of the value freelancers provide to their clients. We discuss how setting the right price is essential to your business growth and personal fulfillment and how being able to confidently charge for the value you deliver is a critical success factor.
Throughout the episode, we uncover actionable insights, including the limitations of time-based pricing and the transition to value-based pricing. We explore strategies such as packaging services, transparent value communication, and adjusting for seasonality, all aimed at enhancing what you as a freelancer do with pricing. And helping you expand your understanding of what is possible for your pricing strategy.
Join us as we dive into tips, tactics and pricing for freelancers.
About this Episode’s Guest
Karla Fernandes brings a wealth of experience and expertise to the episode having been a and working with freelancers herself. She contacted me and asked if she could come on the show and ask me the pricing questions she know plagues freelancers the most. As a seasoned professional, she has faced her own challenges and often finds herself being asked critical pricing questions from her peers.
She has worked with well-known tech startups, educational organizations, and service-based companies. She provides guidance on the design thinking process and hands-on training - everything you need to build an app. She's lived in 11 countries while successfully managing her freelance business.
Join us as Karla asks me the pricing questions and we talk about pricing for freelancers, learn more about what you can do to set the best prices for you and your clients.
How to Reach Karla:
LinkedIn: https://www.linkedin.com/in/vitaminak/
Website: https://vitaminak.design/
What to Listen out for:

• 00:55 Meet Karla: A Multifaceted Designer
• 02:48 From Graphic Design to Digital Product Expert
• 03:44 Navigating the Freelance World: Pricing Challenges and Strategies
• 04:38 First Freelance Experience: Learning Through Trial
• 07:00 Deep Dive into Pricing for Freelancers
• 24:32 Setting Realistic Revenue Goals and Understanding Your Worth
• 35:08 Key Takeaways and Resources

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Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.