Link Building SEO for Entrepreneurs w/ Nicholas Rubright

The Simple and Smart SEO Show

Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners.
*Please excuse my sound quality, I had a mic issue!*- Crystal
Connect with Nick
Linkedin
Ranko Media
Unique SEO Insights From Nick:

• SEO professionals who figured out SEO organically approach it differently than those who learned it within large companies.
• Marketing efficiency is key.
• Nick shared strategies of crafting content that targets specific keywords and creating data maps.

Nick on PR and SEO:

• The faster indexing of news-worthy content leads to faster link indexing.
• The process of getting the story right for PR can take time and resources.
• Podcasts are the most cost-effective type of PR campaign: they don't require content creation.

Pitching and Posting As A Link Building Strategy:

• Align your pitch with the recipient's content intent.
• Make the initial outreach email short and personalized.
• Understand the recipient's monetization strategy.
• Cold emailing still works.

Data-Driven Content Attracts Journalists

• Generate backlinks with no outreach: select keywords that include statistics, data, or averages.
• Nick introduced "data maps", using the example of "top Valentine's Day gifts by state."
• Leverage the popularity of data maps and allow for both national and local pitching opportunities.

Limited budget for link building?

• Create trend reports based on deep Google trends research.
• Invest in quality content and outreach processes vs. cheap links.
• Understand the effectiveness of internal links.
• Consider combining data content and guest blogging for external links.

Final thoughts to create an SEO Strategy:

• Understand you customer's journey for better SEO.
• Speak to customers to gain insights into their search behavior.
• Creative thinking in digital marketing = great value.
• Precise formulas for SEO success does not exist.

Send me a text!

Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.

That's loveyoursenior.com.

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Chapters

1. finding the contact, writing every email by hand. (00:00:00)

2. It's just a lot of work. (00:00:02)

3. Welcome to the Simple and Smart SEO Show Podcast (00:00:40)

4. Nick Rubright's SEO Journey: From Music App to SEO Expert (00:01:09)

5. The Evolution of SEO: A Personal Take (00:02:19)

6. The Evolution of SEO: Big Companies vs. Solo Entrepreneurs (00:02:49)

7. Efficiency in Marketing: Big vs. Small Clients (00:03:26)

8. The Power of PR in SEO: Faster Indexing and Domain Authority (00:04:33)

9. Podcasts: The Cost-Effective PR Strategy for SEO (00:07:21)

10. Mastering the Art of the Pitch: Tips for Success (00:08:02)

11. Mastering the Art of the Pitch: From Cold DMs to Building Relationships (00:10:50)

12. Building Relationships in PR Without Prior Connections (00:14:06)

13. Unlocking the Power of Affiliate Links and Guest Posting (00:15:22)

14. Leveraging Affiliate Links and B2B Outreach for Effective PR (00:15:26)

15. Navigating the B2B Landscape for Effective Link Building (00:16:06)

16. Crafting Linkable Assets: A Deep Dive (00:17:02)

17. Misunderstandings and Keyword Adjustments (00:17:40)

18. Leveraging Data for Digital PR Success (00:18:00)

19. Crafting Data-Driven Content for Journalists (00:18:44)

20. Exploring Cost-Effective Strategies for Small Businesses (00:20:35)

21. Leveraging Trends and Statistics for Visibility (00:21:09)

22. Effective Guest Blogging and Content Strategy (00:24:53)

23. Understanding Your Customer's Journey for Better SEO (00:27:25)

24. Understanding Customer Journeys and SEO Insights (00:27:43)

25. Mastering Internal Links and Content Strategy (00:28:44)

26. Creative Thinking in Digital Marketing (00:32:24)

27. Creative Ideation: The Art of Digital PR (00:32:55)

28. Connecting and Concluding Thoughts (00:33:54)

29. Concluding Thoughts and Contact Information (00:34:14)