242. Evolving with Social Media, with Lisa Nicholls

The Innovative Agency

Intro

On this episode, we’re discussing the evolving landscape of social media and its impact on agency strategies with guest Lisa Nicholls, Founder of Tira! Strategies. Lisa delves into how AI is influencing content creation and execution on social media platforms, highlighting the need for agencies to adapt their strategies accordingly. The conversation also highlights different strategies that can be leveraged when navigating the changing social media landscape and staying ahead in the industry.

What you will learn in this episode:

• The recent evolution of social media strategies across several industries.

• How to identify the best social media platforms for engagement.

• The best methods for managing and monitoring social media campaigns.

• How to diversify your agency.

• Recent impacts AI has had on content creation.

Bio

Lisa Nicholls is a consummate networker and community builder who intuitively understands how to form genuine connections with people in real life and online. After a career holding customer-focused positions across a variety of industries, in 2010 Lisa founded Tira! Strategies, a consultancy dedicated to helping small business owners navigate the complex and dynamic world of social media. Lisa leverages her deep expertise in relationship building and communications to help her clients form meaningful relationships with customers online, building communities of loyal and devoted customers.

Lisa has held several volunteer leadership positions and is the past President of the National Association of Women Business Owners’ DC Chapter, former board member of the Reston Chamber of Commerce, and former co-chair of the American Cancer Society’s Reston Relay for Life.

Resources:

• Website:https://tirastrategies.com/

• Facebook Buisness:https://www.facebook.com/tirastrategies

• LinkedIn Personal:https://www.linkedin.com/in/lisaanicholls/