How to establish your brand's voice: Millie Kendall OBE, The British Beauty Council
Manage episode 414065927 series 2801707
Keep listening to hear why Millie thinks a brand voice is critical for any new brand and how to begin defining yours.
Millie’s advice:
- When branding your product, it is not just a question of logo
- Vitally important is that the branding should show the ethics of the company
- The brand identity will always represent the values of the founder (if a product is taken over, the brand identity is precious)
- When establishing a brand identity, try putting in a box the ten things in your home you value most - and then identifying what they have in common. Your brand should reflect who you are, your DNA
- Imagine your customer is yourself
- Do your research, and be sure you know your audience (as well as your competitors)
- Then the tone of voice will come naturally, followed by the name, the packaging, the style
- These things will generate trust and loyalty in your customers
- Your brand voice will evolve over time, and rebranding can occur spontaneously
- It is important to be clear and authoritative
- If you believe in the efficacy of your product your brand voice will be strong
FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.
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- Canva has proved invaluable for creating all the social media assets and audio bites.
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