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How to establish your brand's voice: Millie Kendall OBE, The British Beauty Council
Manage episode 414065927 series 2801707
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With research showing 90% of marketers agree that brand language is vital for business success, your business needs to speak confidently and clearly. Given this, I wanted to learn from an expert on how you can differentiate your brand’s voice in an ever-crowded market.
In this episode, we hear from Millie Kendall OBE, renowned brand builder and founder of the British Beauty Council, Brandstand Communications and Ruby & Millie. With a 30-year track record of launching and marketing beauty brands, Millie founded the British Beauty Council in 2018 to nurture talent, growth and development within the industry.
Keep listening to hear why Millie thinks a brand voice is critical for any new brand and how to begin defining yours.
Millie’s advice:
- When branding your product, it is not just a question of logo
- Vitally important is that the branding should show the ethics of the company
- The brand identity will always represent the values of the founder (if a product is taken over, the brand identity is precious)
- When establishing a brand identity, try putting in a box the ten things in your home you value most - and then identifying what they have in common. Your brand should reflect who you are, your DNA
- Imagine your customer is yourself
- Do your research, and be sure you know your audience (as well as your competitors)
- Then the tone of voice will come naturally, followed by the name, the packaging, the style
- These things will generate trust and loyalty in your customers
- Your brand voice will evolve over time, and rebranding can occur spontaneously
- It is important to be clear and authoritative
- If you believe in the efficacy of your product your brand voice will be strong
FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.
Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.
FF&M recommends:
- LastPass the password-keeping site that syncs between devices.
- Google Workspace is brilliant for small businesses
- Buzzsprout podcast 'how to' & hosting directory
- Canva has proved invaluable for creating all the social media assets and audio bites.
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