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194: Mastering Brand Strategy for Business Growth with Guest Chaya Glatt
Manage episode 414550631 series 3449666
Imperfect Marketing with host Kendra Corman Episode 194: Mastering Brand Strategy for Business Growth
Kendra dives into the world of brand strategy with Chaya Glatt, a brand strategist, business name specialist, and copywriter renowned for her MAD brand strategy formula. Chaya, also an international speaker and the mind behind the Brand Authority training program, shares her passion for evolving high-performing businesses into iconic brands. With a no-nonsense approach to creativity, she emphasizes goal-focused, data-driven branding and marketing strategies.
Topics covered in today's conversation include:
•The essence and importance of brand strategy in achieving business goals.
•The pitfalls of "creative nonsense" and the significance of aligning marketing efforts with concrete objectives.
•Effective communication with customers to refine messaging and improve engagement.
•Building trust through evidence-based marketing and client testimonials.
•The critical role of website presentation and content in establishing credibility and connecting with potential clients.
•Continuous evaluation and evolution of marketing strategies to remain relevant and compelling.
and more.
Tune in every Tuesday and Thursday as Kendra explores the intricacies of marketing through the lens of imperfection, encouraging progress and growth.
Resources:
Visit Chaya Glatt's website for free trainings and resources on brand strategy and business growth.
You can find Chaya Glatt:
LinkedIn: https://www.linkedin.com/in/chaya-glatt-copywriter/
Additional Resources: https://chayaglatt.thrivecart.com/chaya-glatts-courses-and-guides/
You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my brand new & totally FREE masterclass:
How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐
💎 In this masterclass, you’ll learn:
➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal.
➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here.
➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate.
If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you.
RSVP here: kendracorman.com/masterclass
234 episodes
Manage episode 414550631 series 3449666
Imperfect Marketing with host Kendra Corman Episode 194: Mastering Brand Strategy for Business Growth
Kendra dives into the world of brand strategy with Chaya Glatt, a brand strategist, business name specialist, and copywriter renowned for her MAD brand strategy formula. Chaya, also an international speaker and the mind behind the Brand Authority training program, shares her passion for evolving high-performing businesses into iconic brands. With a no-nonsense approach to creativity, she emphasizes goal-focused, data-driven branding and marketing strategies.
Topics covered in today's conversation include:
•The essence and importance of brand strategy in achieving business goals.
•The pitfalls of "creative nonsense" and the significance of aligning marketing efforts with concrete objectives.
•Effective communication with customers to refine messaging and improve engagement.
•Building trust through evidence-based marketing and client testimonials.
•The critical role of website presentation and content in establishing credibility and connecting with potential clients.
•Continuous evaluation and evolution of marketing strategies to remain relevant and compelling.
and more.
Tune in every Tuesday and Thursday as Kendra explores the intricacies of marketing through the lens of imperfection, encouraging progress and growth.
Resources:
Visit Chaya Glatt's website for free trainings and resources on brand strategy and business growth.
You can find Chaya Glatt:
LinkedIn: https://www.linkedin.com/in/chaya-glatt-copywriter/
Additional Resources: https://chayaglatt.thrivecart.com/chaya-glatts-courses-and-guides/
You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my brand new & totally FREE masterclass:
How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐
💎 In this masterclass, you’ll learn:
➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal.
➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here.
➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate.
If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you.
RSVP here: kendracorman.com/masterclass
234 episodes
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