Igniting Greatness: Brand Integration, HMPS 2024, and The Future of the CMO
MP3•Episode home
Manage episode 416077444 series 3265785
Content provided by BPD and BPD Healthcare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BPD and BPD Healthcare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We’re excited to share that the “No Normal Show" by Revive is now a part of BPD. This is our forum for tossing around thoughts, opinions and ideas on what’s new, cool, different, innovative, questionable or otherwise related to how consumers navigate health. In this episode, our host, Stephanie Wierwille, EVP of Engagement at BPD, Jason Brown, CEO of BPD, Jessica Schmidt, President of BPD, and Chris Bevolo, Chief Transformation Officer of BPD, discuss BPD's rebrand and insights from this year's Healthcare Marketing & Physician Summit in Las Vegas and we hear about how healthcare marketers can leverage precision marketing. Later, we dive into "Rome is Burning", Chris Bevolo's philosophy on the uncertain future of chief marketing officers in the healthcare industry and how healthcare marketers can prepare for the unknown.
…
continue reading
229 episodes