Episode 005: Real Talk on Talent | Harmonizing Talent Marketing And Employer Branding to Attract Top Talent
Manage episode 417003297 series 3552952
Unlock the secrets of attracting and retaining top-notch talent in our latest episode of Real Talk on Talent, where we dissect the intricate world of talent marketing. Join Hilary and Dina as they discuss how this specialized field goes beyond traditional brand marketing, honing in on an organization's lifeblood – its people.
Additionally, Hilary and Dina shed light on the nuances of creating a compelling employer value proposition that is music to the ears of the right candidates. They also explore the symbiotic relationship between employer branding and consumer marketing, especially in industries where the hiring process is as crucial as the bottom line. If you're eager to learn how to turn the spotlight on your company's culture through every stanza of the recruitment process, this is a must-listen.
➡︎ Watch on YouTube
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Links & Mentions:
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➡︎ Hot Topic: https://www.hr-brew.com/stories/2024/02/21/recent-tech-layoffs-offer-hr-a-prime-opportunity-to-scoop-up-talented-employees
➡︎ Reuters | Amazon Web Services lays off several hundred tech, sales staff
➡︎ Deloitte Talent Acquisition Maturity Model
➡︎ Dina-Loitte TA Maturity Model
➡︎ Gallup Employment Brand & Employee Value Proposition
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Must-Read Books:
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➡︎ Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging by Bryan Adams, Charlotte Marshall
➡︎ Smart Tribes: How Teams Become Brilliant Together by Christine Comaford
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Connect with our Team of Huemans:
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➡︎ Website: https://www.hueman.com/
➡︎ Podcast: https://www.youtube.com/@huemanps/podcasts
➡︎ LI: https://www.linkedin.com/company/hueman-people-solutions
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#hueman #talentacquisition #recruiting #companyculture #rpo
At Hueman, we invest in a positive culture of engagement, development, and inclusivity because we believe that everybody is somebody.
Don't forget to subscribe to the Hueman Resources Podcast Channel for more valuable insights on talent acquisition, recruiting, and workforce planning and management.
Visit Hueman.com to learn more about our recruiting services.
Chapters
1. Episode 005: Real Talk on Talent | Harmonizing Talent Marketing And Employer Branding to Attract Top Talent (00:00:00)
2. Understanding Talent Marketing and Employer Branding (00:00:06)
3. Developing an Effective Employer Brand (00:14:42)
4. Strategies for Hiring Post-Layoffs (00:26:07)
5. Positive Feedback and Thanks (00:30:50)
23 episodes