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How Data Protection and Trust-Building Fuels Germany's Email Marketing Success

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Manage episode 419828431 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do stricter legal requirements and sending guidelines actually lead to better inbox placement? Just ask Germany!
The average German sender sees an average of 97% of their marketing emails land in subscriber inboxes (12% higher than the global benchmark) while adhering to extensive data protection laws.
How do they do it?
In this episode of the "Email After Hours" podcast, Danielle and Guy sat down with marketing experts Carlos Arriaga Frias and Markus Dang of DIGITALL to discuss their email approach and to learn the tips Carlos and Markus recommend for senders across the globe.
Tune in to gain insight into successful customer engagement strategies, German sending best practices, double opt-in, Impressum statements, data protection laws, responsible AI usage, and more.
Tune in to learn more!
If you enjoyed this episode then please either:
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so


  continue reading

37 episodes

Artwork
iconShare
 
Manage episode 419828431 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do stricter legal requirements and sending guidelines actually lead to better inbox placement? Just ask Germany!
The average German sender sees an average of 97% of their marketing emails land in subscriber inboxes (12% higher than the global benchmark) while adhering to extensive data protection laws.
How do they do it?
In this episode of the "Email After Hours" podcast, Danielle and Guy sat down with marketing experts Carlos Arriaga Frias and Markus Dang of DIGITALL to discuss their email approach and to learn the tips Carlos and Markus recommend for senders across the globe.
Tune in to gain insight into successful customer engagement strategies, German sending best practices, double opt-in, Impressum statements, data protection laws, responsible AI usage, and more.
Tune in to learn more!
If you enjoyed this episode then please either:
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so


  continue reading

37 episodes

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