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Email Personalization in the AI Era: Nicholas Greatrex on Delivering Top-Notch Email Experiences Across Multiple Brands

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Manage episode 417476099 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In a world of crowded inboxes and the never-ending battle for audience attention, email marketers need to find new ways to engage with their audiences effectively.

Enter Nicholas Greatrex, Chief Marketing Officer for TFG Brands in London!
He’s focused on one thing in his email marketing: delivering winning customer experiences that encourage lifetime loyalty across the portfolio of brands he represents.
In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business transactions with Guy Hanson and guest cohost Laura Christensen.

If you enjoyed this episode then please either:
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so


  continue reading

36 episodes

Artwork
iconShare
 
Manage episode 417476099 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In a world of crowded inboxes and the never-ending battle for audience attention, email marketers need to find new ways to engage with their audiences effectively.

Enter Nicholas Greatrex, Chief Marketing Officer for TFG Brands in London!
He’s focused on one thing in his email marketing: delivering winning customer experiences that encourage lifetime loyalty across the portfolio of brands he represents.
In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business transactions with Guy Hanson and guest cohost Laura Christensen.

If you enjoyed this episode then please either:
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so


  continue reading

36 episodes

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