The Yes, No, And Uh-Oh Of Automotive SEO W/ Greg Gifford The KPI Cafe podcast

The Yes, No, and Uh-Oh of Automotive SEO w/ Greg Gifford

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Although SEO is not a novel concept in automotive retail, there are still a number of issues that we, as an industry, need to overcome. Whether it is an antiquated way of measuring or setting false expectations or a sole focus on variable operations, dealers and agencies need to have open lines of communication and collaboration to help elevate the industry and rid it of these bad practices and bad actors.
Greg Gifford, Vice President of Search at SearchLab, joins the KPI Cafe to discuss what should be happening, shouldn't be happening, and definitely shouldn't be happening with the strategies and tactics your internal team or agency partner is implementing. If you're seeking candid insights about automotive SEO, you won't want to miss this episode.
Here's what to expect:
Greg’s Origin Story (2:03)

Primary Issues Plaguing Automotive SEO (7:40)

Things Outdated
Co-Op System
Afterthought
Conference Microcosm
Been Burned in Past

Why Aren’t Best Practices Still Holistically Embraced? (12:40)

Esoteric ROI
Outside 30-Day Cycle
Big Agencies Overloaded
Cost-Savings Complication
Contemporary Example
- COVID / Inventory Shortage Pivots
All of the Channels, Strategies, Tactics, Platforms
Possible Conflation: SEO/SEM (Light switch)
Contemporary Example
- Dealer Pushback: But Other Operations/Strategies
Overlooked Component: CRO

Red Flags to Identify Bad Actors in SEO (25:06)

Guaranteed Ranking
No Access
Expectations
No Content
Infrequency
Client Load?

Best Practices in Automotive SEO (29:37)

Technical
Intentionality of Content
GMB (Now Google Business Profile)

Issue of Content and Other Considerations (32:14)

Volume
Length
Contemporary Examples
- Homepage Banners / Homepage Images
Word Count

Link Building Tips (41:00)

Community Involvement Advantage
Purposeful

Conference Recommendations (43:38)

SearchLab Video Content (46:39)

Chapters

1. Greg’s Origin Story (00:02:03)

2. Primary Issues Plaguing Automotive SEO (00:07:40)

3. Why Aren’t Best Practices Still Holistically Embraced? (00:12:40)

4. Red Flags to Identify Bad Actors in SEO (00:25:06)

5. Best Practices in Automotive SEO (00:29:37)

6. Issue of Content and Other Considerations (00:32:14)

7. Link Building Tips (00:41:00)

8. Conference Recommendations (00:43:38)

9. SearchLab Video Content (00:46:39)

58 episodes