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#145: Content | What It Means to Be a Media Company, Building an Audience, and Community with Anthony Kennada
Manage episode 421075912 series 3290771
Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight.
In this episode, they discuss
- What it means to be a media company
- Building an audience from scratch
- Why building community is important in B2B marketing
Timestamps
- (00:00) - - Introduction and context from Anthony Kennada.
- (05:47) - - Definition and evolution of becoming a media company.
- (10:47) - - The importance of building an audience and brand-oriented marketing.
- (15:47) - - Discussion on content production and budget constraints.
- (20:47) - - Community building and its significance in B2B marketing.
- (28:28) - - The relationship between audience and community in marketing strategies.
- (33:28) - - Efficient growth strategies and the role of organic growth.
- (38:28) - - Building an audience from scratch and effective distribution strategies.
- (43:28) - - Overcoming challenges in the current economic climate.
- (48:28) - - Reflection on past marketing mistakes and learning from them.
- (53:28) - - Discussion on category creation and its impact.
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
171 episodes
Manage episode 421075912 series 3290771
Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight.
In this episode, they discuss
- What it means to be a media company
- Building an audience from scratch
- Why building community is important in B2B marketing
Timestamps
- (00:00) - - Introduction and context from Anthony Kennada.
- (05:47) - - Definition and evolution of becoming a media company.
- (10:47) - - The importance of building an audience and brand-oriented marketing.
- (15:47) - - Discussion on content production and budget constraints.
- (20:47) - - Community building and its significance in B2B marketing.
- (28:28) - - The relationship between audience and community in marketing strategies.
- (33:28) - - Efficient growth strategies and the role of organic growth.
- (38:28) - - Building an audience from scratch and effective distribution strategies.
- (43:28) - - Overcoming challenges in the current economic climate.
- (48:28) - - Reflection on past marketing mistakes and learning from them.
- (53:28) - - Discussion on category creation and its impact.
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
171 episodes
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