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It's Moving Really Fast

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Manage episode 421924510 series 1993887
Content provided by Walker Information. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Walker Information or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you go back in time 10 or 15 years you'll find it was common for a market research function within a company to send out a single survey each year to all customers asking about their satisfaction with the products and services they interacted with. The field has since greatly evolved as what we now call customer experience regularly receives customer feedback from multiple surveys and unstructured data, and we get that data from across multiple channels. But we still have a lot of evolution left if we want to keep up with the changes our companies are dealing with. Host Troy Powell welcome Isabelle Zdatny from the Qualtrics XM Institute to discuss the evolution of customer experience and experience management.

Find a transcript for this episode on the show notes page: https://cxleaderpodcast.com/its-moving-really-fast/

Learn more about the XM Institute at https://www.xminstitute.com/

Listen to more podcasts at https://cxleaderpodcast.com/

Learn more about Walker at https://walkerinfo.com/

  continue reading

339 episodes

Artwork
iconShare
 
Manage episode 421924510 series 1993887
Content provided by Walker Information. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Walker Information or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you go back in time 10 or 15 years you'll find it was common for a market research function within a company to send out a single survey each year to all customers asking about their satisfaction with the products and services they interacted with. The field has since greatly evolved as what we now call customer experience regularly receives customer feedback from multiple surveys and unstructured data, and we get that data from across multiple channels. But we still have a lot of evolution left if we want to keep up with the changes our companies are dealing with. Host Troy Powell welcome Isabelle Zdatny from the Qualtrics XM Institute to discuss the evolution of customer experience and experience management.

Find a transcript for this episode on the show notes page: https://cxleaderpodcast.com/its-moving-really-fast/

Learn more about the XM Institute at https://www.xminstitute.com/

Listen to more podcasts at https://cxleaderpodcast.com/

Learn more about Walker at https://walkerinfo.com/

  continue reading

339 episodes

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