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How to do great marketing on a budget - The Freedthinker, with Sam Mestman
Manage episode 422433945 series 3568670
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Today's guest on The Freedthinker is Sam Mestman.
Sam is the Head of Marketing for OWC, Other World Computing, the CEO of We Make Movies, and the Founder of Lumaforge. He is also the lead contributor for the largest Final Cut Pro X website in the world, fcp.co, and has worked with many major brands including Apple, ESPN, Glee, and Break Media. He is also marketing consultant with Orphaned Starfish Foundation, and his current passion is video literacy, and bringing the We Make Movies' Smartphone Studio mobile filmmaking workshops to communities around the world.
During the episode, we discussed:
* Identifying your ideal customer.
* Knowing whose problems you can solve, and how you can do it - that’s the essence of any business.
* How to target ‘smaller’ leads in a way that is more effective than a big brand.
* Why marketing claims have to match the deliverables - ie why it’s time to stop making outrageous claims.
* Getting creative when you are marketing on a limited budget.
* The role of niche blogs and niche targeting to meet your ideal customer.
Freedthinking is a growth marketing agency based in Los Angeles. Discover more at www.freedthinking.com.
Instagram: @freedthinking and @marcusjfreed
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