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Episode 8 Sales and Marketing The DEBATE - Part 1
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Is your sales team struggling to hit their targets due to misaligned marketing efforts? Join us in our latest episode as Craig Andrews and Evan Polin reveal the crucial intersection points between sales and marketing, starting with the pivotal concept of "time to market." Discover how aligning short-term marketing initiatives with sales goals can be a game-changer for achieving metrics and compensation targets. We delve deep into the importance of fostering strong communication and alignment between these two vital teams to propel your business toward common growth objectives.
Next, we delve into the competitive landscape and the strategies that can set your company apart. From quick response times in IT-managed services to upfront assessments in sales coaching, Craig and Evan share practical insights on how understanding your competitors and leveraging unique strengths can create winning sales strategies. We also stress the power of strong branding and personal interactions, reminding sales professionals that they carry the entire company's reputation in every client engagement. Learn how these differentiators, even in saturated markets, can help your business shine.
Finally, we tackle the role of feedback and alignment in shaping robust sales and marketing strategies. Drawing on real-world examples, we illustrate the consequences of misalignment and the importance of collaboration. Evan underscores the significance of data-driven strategies in social media marketing, the necessity of product feedback to prevent stagnation, and how retaining existing clients can be far more profitable than acquiring new ones. Tune in to understand why a collaborative approach in leveraging content strategy is essential for long-term success and how to engage customers effectively for sustainable growth.
Beholder AgencyNext, we delve into the competitive landscape and the strategies that can set your company apart. From quick response times in IT-managed services to upfront assessments in sales coaching, Craig and Evan share practical insights on how understanding your competitors and leveraging unique strengths can create winning sales strategies. We also stress the power of strong branding and personal interactions, reminding sales professionals that they carry the entire company's reputation in every client engagement. Learn how these differentiators, even in saturated markets, can help your business shine.
Finally, we tackle the role of feedback and alignment in shaping robust sales and marketing strategies. Drawing on real-world examples, we illustrate the consequences of misalignment and the importance of collaboration. Evan underscores the significance of data-driven strategies in social media marketing, the necessity of product feedback to prevent stagnation, and how retaining existing clients can be far more profitable than acquiring new ones. Tune in to understand why a collaborative approach in leveraging content strategy is essential for long-term success and how to engage customers effectively for sustainable growth.
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Chapters
1. Episode 8 Sales and Marketing The DEBATE - Part 1 (00:00:00)
2. Sales and Marketing Collaboration (00:00:02)
3. Knowing Your Competition for Success (00:11:01)
4. Feedback in Sales and Marketing (00:19:23)
5. Importance of Sales and Marketing Collaboration (00:25:05)
18 episodes
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