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What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak
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In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy.
Gert elaborates on the insights from his book 'Fix Your Online Reputation,' explaining how to manage and improve online reputation through proactive measures such as generating positive reviews and strategically using ads. The conversation also touches on the role of SEO, knowledge panels, and social media in shaping a firm's online presence and credibility. We conclude by stressing the importance of maintaining a clean brand profile and the potential financial impact of neglecting online reputation.
Gert gives listeners actionable tips on:
- 00:00 Intro
- 00:50 The Importance of Online Reputation for Law Firms
- 02:12 Understanding and Managing Negative Reviews
- 04:22 Strategies to Improve Online Reputation
- 11:42 Google Knowledge Panel and Business Profile
- 17:21 Leveraging AI and Consistent Information
- 21:54 Starting the Internal Audit
- 23:59 Quick Fixes to Save Money
- 24:49 Common Mistakes in Reputation Management
- 26:57 Proactive Strategies for Positive Reviews
- 31:24 Thought Leaders library
- 35:14 Managing Social Media and Personal Life
- 42:08 One thing that works
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