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From Linear TV to OTT: The Future of Targeted Automotive Marketing with Anthony Jingoli and Brendan Jackson
Manage episode 424607520 series 3398066
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In this episode of ASOTU CON Sessions, Glenn Pasch sits down with Anthony Jingoli, Senior Director of Automotive Strategy and Partnerships for Effectv and Brendan Jackson from Effectv to explore the intricacies of content strategy and the evolution of targeted advertising. Anthony and Brendan shed light on the confusion surrounding OTT, addressable advertising, and the overall TV ecosystem, providing clarity on how these elements fit into a comprehensive marketing strategy.
The discussion delves into the benefits of addressable advertising, which allows for specific targeting at the household level, enhancing the effectiveness of campaigns. They emphasize the importance of integrating linear and digital advertising to create a cohesive strategy, and highlight how modern measurement techniques can provide deeper insights into campaign performance. The episode wraps up with a forward-looking perspective on leveraging first-party data and the future of personalized, data-driven advertising.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
0:00 Intro
1:08 Overview of Effectv's role and services
2:55 Explanation of addressable advertising
3:53 Integrating linear and OTT advertising for cohesive strategies
4:58 Measuring effectiveness of advertising campaigns
6:33 Evolution of measurement techniques
8:29 Future capabilities in data integration and targeting
9:27 Collaboration and industry partnerships for better audience insights
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