Lester Sydney’s Fun Cold-Calling Opening Line, Ep #408 Sales Reinvented podcast

Content provided by Paul Watts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Watts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Sales Reinvented »
Lester Sydney’s Fun Cold-Calling Opening Line, Ep #408

4d ago 17:20

MP3•Episode home

Lester Sydney firmly believes that you need a multi-threaded approach when it comes to prospecting. Cold-calling must be a part of your overall prospecting toolkit. So how do you prepare for cold-calling? How do you keep a cold call engaging and reach your objective of scheduling a follow-up? Lester shares his fun strategy in this episode of Sales Reinvented.

Outline of This Episode

[0:42] What is cold-calling? Is it still relevant?
[1:58] The art and science of cold-calling
[3:02] How Lester prepares for cold-calling
[4:32] Lester’s unique opening technique
[6:15] How Lester keeps a cold call engaging
[7:58] Tools, technology, and metrics
[10:24] Lester’s top 3 cold-calling dos and don’ts
[14:26] How Lester handles objections and rejections

Connect with Lester Sydney

Connect on LinkedIn

Connect With Paul Watts

Subscribe to SALES REINVENTED

Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

108 episodes

#Business #Marketing #Paul Watts #Careers #Sales Planning