A Masterclass in Cross-Sector Success & Financial Innovation with Helen Ashton

The CFO Playbook

What do a retail powerhouse, a manufacturing giant, and a financial services titan have in common? According to our guest Helen Ashton, it’s the universal value of cross-sector experience. In conversation with David McClelland, Helen shares her fascinating journey through multiple industries, emphasising how diverse roles have armed her with unique insights and essential relationship-building skills.

A finance leader with over 30 years of dynamic experience, Helen's expertise is a masterclass on leveraging core finance skills to adapt and thrive in new environments. She shares the common challenges finance leaders encounter and the strategic importance of honing influencing skills to drive business success. From spearheading technological innovations to nurturing a young, diverse team, Helen’s time as CFO at online fashion giant ASOS is a testament to truly visionary leadership.

This episode also explores how innovative hiring practices and open-minded recruitment can enhance finance teams, fostering a rich pool of future talent ready to take on CFO roles in the future. Candidly reflecting on the slow progress made in diversity and inclusion in senior finance roles and her own vision for the future of finance - transformed by data automation and strategic involvement - paint a compelling picture of a field ripe for rebranding. This episode is brimming with insights on the evolving landscape of finance leadership, championed by a true industry veteran.

Helen will be judging the Global CFO 100 Awards 2024 by Soldo in partnership with HotTopics. This new award honours CFO’s who are driving transformative financial strategies and innovative business practices, shaping the future of finance. Entries close on 31st August 2024, for more information visit https://hottopics.ht/global-cfo-100-awards-nominations.

Helen founded Shape Beyond after 25 years of transforming complex, high-growth organisations. She’s worked at Executive Board level and led private equity portfolio businesses to successful exit. Shape Beyond’s deep knowledge of the retail industry is fuelled by Helen’s time as the CFO of ASOS and board member of JD Sports. We embrace digital transformation and agile, diverse cultures.

Chapters:

0:03:23 - Career Growth Through Industry Diversity

0:12:04 - Finance Leader

0:18:50 - Innovation in Fashion Retail CFO Role

0:22:48 - Leveraging Data for Customer Service Improvement

0:27:03 - Fast-Paced, Customer-Centric Executive Dynamics

0:30:52 - Youthful Talent Surprises in Finance

0:33:17 - ASOS Brand Mission for 20-Somethings

0:37:22 - Diversity, Inclusion, and Authenticity in Leadership

0:43:43 - Criteria for Selecting Future CFOs

About Soldo:

Soldo provides company cards connected to a powerful management platform. Employees use Soldo cards to buy what they need for work without being out of pocket or going over budget. Finance teams use Soldo to distribute money instantly, while staying in control of who spends, how much, where, and on what.

Thousands of businesses, from small to large corporations including Mercedes-Benz, Sony, and Get Your Guide use Soldo to make their business spending simple and efficient.

To find out more or to book a demo, visit Soldo.

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