The 40-Hour Conundrum: Rethinking Time Tracking for Modern Agencies

Agency Journey

Content provided by Andrew Dymski and Gray MacKenzie, Jakub Grajcar, and Gray MacKenzie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Dymski and Gray MacKenzie, Jakub Grajcar, and Gray MacKenzie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

1M ago 48:57

MP3•Episode home

Is it ever possible to track 40 hours of work in a given week?

If not, what should the benchmark be?

What is time tracking for, anyway?

And how to talk about it with your team members in a way that makes them motivated, and gives you good insights?

In this episode of Agency Journey, Gray and Kuba discuss the challenges and best practices of time tracking in agencies. They explore how to communicate its purpose, implement effective processes, and use the data to drive business decisions.

Episode Insights:

💡 The real purpose of time tracking is to shape business decisions and help managers guide team members' focus

💡 Clear communication about why you're tracking time is crucial for team buy-in

💡 Using tools like RescueTime can provide more accurate data on how time is actually spent

💡 Weekly reviews of time tracking data can help coach team members to be more efficient

💡 Time tracking data should inform decisions on pricing, packaging, staffing, and process optimization

💡 Reframe time tracking as managing "units of energy" or impact rather than just hours

💡 It's important to share back with the team how time tracking data is being used to improve the business

Resources Mentioned:

🌐 Gray’s LinkedIn: https://www.linkedin.com/in/graymackenzie/

🌐 ZenPilot Profitability and Utilization Reporting: https://www.zenpilot.com/agency-profitability-and-utilization-reporting/?utm_campaign=agency-journey-ep-298-gray-time-tracking

⚒️ ClickUp: https://www.clickup.com/?utm_campaign=agency-journey-ep-298-gray-time-tracking

⚒️ RescueTime

⚒️ Harvest

⚒️ Everhour

⚒️ Toggl

----------------------------------

Brought to you by ZenPilot, ClickUp’s #1 Solutions Partner with 2,700+ agency ops makeovers under our belt.

📕 Read our in-depth, 8000-word How to Use ClickUp Guide: https://www.zenpilot.com/blog/how-to-use-clickup/?utm_campaign=agency-journey-ep-298-gray-time-tracking

👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot

305 episodes

#Business #Marketing #Andrew Dymski #Gray MacKenzie #Agency #Digital Marketing #Inbound Agency #Inbound #Entrepreneur #Marketing Agency #Andrew Dymski And Gray MacKenzie #Consulting #SEO