))
Enable Great Marketing With Revenue Clarity
Manage episode 427833870 series 3555562
Content provided by John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Your revenue projections are your firm's crystal ball.
If your backlog, pipeline, and projections are organized, it can position your firm in a way to do healthy, proactive marketing to win highly profitable work.
In this episode, John and Mark break it all down:
- How marketing can make both a short- and long-term pipeline impact
- How marketing's goal should be different for active, passive, and future buyers
- How niche specialization can lead to higher margins
- How revenue projections can impact recruiting and resource allocation
- The concept of splitting the funnel into vertical segments
- Why you should over-invest in marketing for new or emerging verticals
25 episodes
Share
