How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Content provided by Ryan Koral. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Koral or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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394. The Power of Focusing on a Specific Service with Annemie Tonken
Manage episode 428954450 series 1612052
Content provided by Ryan Koral. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Koral or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Ryan welcomes Annemie Tonken, a seasoned photographer and educator specializing in business systems and strategies for creative entrepreneurs. Annemie shares her journey from wedding photography to creating a sustainable and predictable income model through her innovative Simple Sales System.
The discussion delves into the challenges faced by photographers in maintaining a steady income, the inspiration behind Annemie’s subscription-based model, and the importance of business systems in achieving long-term success. Annemie offers valuable insights on building trust with clients, the benefits of niching down, and how to create compelling offers that attract and retain customers.
Key Takeaways- Creating a membership model can provide predictable income for a photography business.
- Focusing on a specific service and building trust with clients can lead to a more stable and profitable business.
- Exclusivity and scarcity can attract clients and increase perceived value.
- Having a go-to product or service simplifies operations and improves efficiency.
- Being selective with clients and setting boundaries can lead to a more enjoyable and sustainable business.
Annemie has been a professional photographer since 2010 and is now a respected educator focused on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love.
She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers, the creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, and an experienced speaker known for her fluff-free content and memorable metaphors.
In This Episode- [00:00] Welcome to the show!
- [10:25] Meet Annemie Tonken
- [12:11] Monthly Recurring Revenue
- [12:59] Annemie's Business Beginning
- [18:38] Photography Membership
- [24:04] Confidence To Charge Fairly
- [25:00] Client Exclusivity
- [31:05] Knowing Your Main Deliverable
- [37:35] Connect with Annemie
- [38:12] Outro
"One of the biggest challenges in my business over 20 years is having any sense of predictable income."
"I could create essentially a subscription so that my clients could get this done."
"There's a new confidence that you haven't really experienced before."
Guest LinksThis Can't Be That Hard podcast
Follow Annemie Tonken on Instagram | Facebook
LinksFind out more about the Onward Summit
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
397 episodes
Share
Manage episode 428954450 series 1612052
Content provided by Ryan Koral. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Koral or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Ryan welcomes Annemie Tonken, a seasoned photographer and educator specializing in business systems and strategies for creative entrepreneurs. Annemie shares her journey from wedding photography to creating a sustainable and predictable income model through her innovative Simple Sales System.
The discussion delves into the challenges faced by photographers in maintaining a steady income, the inspiration behind Annemie’s subscription-based model, and the importance of business systems in achieving long-term success. Annemie offers valuable insights on building trust with clients, the benefits of niching down, and how to create compelling offers that attract and retain customers.
Key Takeaways- Creating a membership model can provide predictable income for a photography business.
- Focusing on a specific service and building trust with clients can lead to a more stable and profitable business.
- Exclusivity and scarcity can attract clients and increase perceived value.
- Having a go-to product or service simplifies operations and improves efficiency.
- Being selective with clients and setting boundaries can lead to a more enjoyable and sustainable business.
Annemie has been a professional photographer since 2010 and is now a respected educator focused on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love.
She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers, the creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, and an experienced speaker known for her fluff-free content and memorable metaphors.
In This Episode- [00:00] Welcome to the show!
- [10:25] Meet Annemie Tonken
- [12:11] Monthly Recurring Revenue
- [12:59] Annemie's Business Beginning
- [18:38] Photography Membership
- [24:04] Confidence To Charge Fairly
- [25:00] Client Exclusivity
- [31:05] Knowing Your Main Deliverable
- [37:35] Connect with Annemie
- [38:12] Outro
"One of the biggest challenges in my business over 20 years is having any sense of predictable income."
"I could create essentially a subscription so that my clients could get this done."
"There's a new confidence that you haven't really experienced before."
Guest LinksThis Can't Be That Hard podcast
Follow Annemie Tonken on Instagram | Facebook
LinksFind out more about the Onward Summit
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
397 episodes
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Similar to Grow Your Video Business
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
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