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Scaling Your Brand On Meta With High-Volume Ad Copy & Creative Testing
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In this episode of the 7 Figures and Beyond podcast, host Greg Shuey invites Andrew and Victor, co-founders of the ad agency AdCrunch, to discuss their innovative approach to high-volume ad copy and creative testing for scaling brands on the Meta platform. The discussion begins with the importance of understanding the Ideal Customer Profile (ICP), which serves as the foundation for all creative and ad strategies. Andrew and Victor share their journeys into the ad industry, highlighting their transition from different backgrounds to establishing a successful agency focused on growth and results-driven marketing.
The heart of the episode revolves around AdCrunch’s Creative Search Protocol (CSP), a framework designed to conduct high-volume testing in a strategic and intentional manner. Victor explains that the CSP framework is not about randomly testing numerous variations but about systematically understanding the pain points of the target audience and addressing them through various creative iterations. This method allows brands to identify the most effective messaging quickly and efficiently, ensuring that the ad spend is optimized for maximum impact.
Greg, Andrew, and Victor delve into the practical aspects of ad testing, discussing metrics like hook rates and hold rates, which are critical for gauging the effectiveness of ad creatives. They emphasize the need for brands to move beyond a narrow focus on brand consistency and to embrace a more experimental approach on platforms like Meta. By doing so, brands can discover new, valuable elements to incorporate into their branding strategy. Andrew also shares insights on managing ad variations using structured naming conventions and levels of testing to keep the process organized and data-driven.
The episode concludes with a discussion on future trends in Meta advertising, particularly the potential for AI integration to enhance ad performance. Despite the rapid technological advancements, Andrew and Victor stress the importance of sticking to foundational marketing principles—understanding the customer and crafting compelling messages that address their needs. They also touch on the challenges and opportunities in other platforms like TikTok and the importance of maintaining a holistic view of the paid traffic ecosystem. This comprehensive discussion provides valuable insights for brand owners and marketers looking to scale their businesses through effective ad strategies on Meta.
Episode Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
Victor Vo LinkedIn: https://www.linkedin.com/in/victorvo/
Andrew DiLullo: https://www.linkedin.com/in/andrew-dilullo-481222bb/
Ad Crunch: https://www.adcrunchdigital.com/
Ad Crunch Hook Sheet Template
https://www.stryde.com/scaling-your-brand-on-meta/
Chapters
1. E-Commerce Brand Scaling With Ad Creative (00:00:00)
2. Effective Creative Testing Framework for Growth (00:05:11)
3. Ad Creative Organization and Testing Strategies (00:20:10)
4. Optimizing Brand Performance Through Testing (00:27:37)
5. Meta Ads and User Experience Future (00:38:03)
6. Black Friday Cyber Monday Strategy Planning (00:46:04)
36 episodes
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